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Lead Analyst - Paid Campaign Management

Keywords / Skills : Digital Marketing, Campaign Management, Campaigns, PPC, Client Retention, Web Technologies, Service Quality, Adwords, Search Engine Marketing, Google analytics

5 - 8 years
Posted: 2019-05-10

Posted On
10th May 2019
Job Ref code
Job Description
Job Description:
    Lead Analyst Paid campaigns

    Job Description:

    This individual will report into the head of PPC. This position will work as part of a cross functionalteam made up of marketing, web and technology teams. The individual will be responsible forconceptualizing, planning and implementing online/digital marketing strategies for our clients.

    Responsibilities :

    1. Drive campaign management service quality, client retention & growthUse of data and analytics to deliver marketing efficiencies
    Lead a team of analysts to develop and execute the online marketing strategy for our clients,spanning across Search Engine Marketing, Display Marketing, Remarketing and FacebookMarketingAnalyze campaigns, identify trends and provide fast, accurate reports, optimizing campaigns toproduce the best return on investment
    Manage & build strong team with best in class online marketing competencies, skills & experiencesets.
    2. Support new business opportunity developmentUnderstand client challenges around driving traffic, customer acquisitions and/or revenue & maptheir business requirements to our solutions and services in paid channel marketing domain.
    Work closely with business development and central response team on proposals, RFP and pitchesto support end-to-end sales cycle
    Liaise with internal stakeholders and SMEs for discussion and brainstorming to shape the overallresponseBenchmark digital readiness of client marketing programs with competitors/ industry to identifygaps and opportunity areas on paid channels

    Desired Skills:

    4 to 6 years of hands-on experience in digital marketing
    Search Engine Marketing Should have a very high-level of proficiency. AdWords Certification is abonus.
    Display Marketing, Social Marketing Preferred but not required.
    Proficiency with AdWords Editor, Google Analytics and Adobe Omniture.
    Experience in campaign management.
    Strong analytical skills, numerical skills and a good knowledge of Excel
    Ability to translate business objectives into a marketing solution
    Ability to demonstrate business value of our solutions to prospects
    Creative flair and enthusiasm for new ideas and concepts
    Excellent deck making skills
    Crisis Management Able to handle ad-hoc issues effectively.

    Post graduate from tier I or tier II MBA college, preferably with Marketing or Communicationsspecialization
    Overall 4-5 years of work experience and 2-3 years of relevant experience
    Previous experience working for digital marketing agencies or consulting outfits in a similar position
    would be a strong advantage
    Hands on knowledge of campaign management tool like Adwords, Facebook, DSP or any similarcertification
Desired Candidate Profile
    Please refer to the Job description above

About Company

HyrEzy Talent Solutions Founded in 2008, Our client is headquartered in New Jersey, U.S. and operates across America and India. They are one of the fastest growing company in the US. It has been ranked #240 in the Inc. 500|5000 list of fastest growing companies in the U.S. & #2 among fastest growing digital marketing company in New Jersey.
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