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Head Of Segment Marketing – SaaS

Keywords / Skills : Head Of Segment Marketing, BDM & Marketing, prospect territory planning, prospect research , record keeping and forecasting, pipeline & forecast management., Salesforce CRM

Posted: 2019-11-01

Industry
Recruitment/Staffing/RPO
Function
IT
Role
Software Engineer/ Programmer
Posted On
1st Nov 2019
Job Ref code
headofsegmentmarketi
ngsaas23478
Job Description
Define the local marketing strategy with sales leadership and central marketing team. Hire and lead a team of 5-10 segment marketing professionals

Understand our buyer personas and their goals and challenges to create a marketing strategy to drive global demand for our products
Develop our GTM strategy for multiple segments, geographies and industry Verticals
Translate the marketing strategy into funnel-focused marketing programs to acquire, engage and retain customers
Own the content calendar to scale our messaging and support regional lead-gen programs across regions and industry verticals.
Support field marketing and sales teams with messaging, content and collateral to differentiate our products and convert prospects into customers
Help our sales team differentiate our product offerings with messaging, battlecards, training material and case studies.
Build and maintain a library of collateral that is easy to access and consume for our global sales and marketing teams.

Write to [HIDDEN TEXT] to get started!

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