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Head Marketing

Company Name Confidential

Keywords / Skills : Head Marketing, Manager Marketing, Senior Manager Marketing

12 - 20 years
Posted: 2019-08-19

Job Description
Role & Responsibility:

• Formulation of Marketing Plan to support/ enhance Sales, Brand & Customer Preference

• Conceptualise & Execute activities (Campaigns, Promotions,…) to the Marketing Plan

• Devise short term Marketing programs to support Sales

• Plan, Monitor & Control the Marketing Budget

• Work closely with Head- Sales to enhance synergies & ensure Marketing Plan supports the Sales Plan

• Market Industry Analysis -Customer, Competitor, alternate usages, Industry Environment - which will form the basis for Marketing Plan

Key result Area:

• Development of effective Marketing Strategies & Plans

• Execution of Activities as per Marketing Strategies / Plans

• Enhancement of Brand Value & Customer Preference

• Enable meeting of Sales Targets

• Timely & Efffective Market Analysis & Inputs

• Responsible for improvement of customer acquisition costs

Preferred candidates:

• 10 to 15 years in Marketing , Business Development , Customer Interactions (preferable industries - consumer durable, appliances,…). Min 5 years in direct responsibility for Planning & Executing Marketing Activities (Promotions / Campaigns/....)

• Language proficiency: English and Speaking/working knowledge of Hindi & south Indian languages essential

• Willing to travel

• Position to be based in Coimbatore

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