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Fundraising Specialist (Television)

Keywords / Skills : Fundraising Specialist (Television), Fundraising Specialist, Television campaigns, Campaign Management

5 - 10 years
Posted: 2019-09-17

Job Description
Fundraising Specialist (Television)
Job no: 523608

Work type: Fixed Term Appointment

Location: India

Categories: Alliances and Resource Mobilization, Private Fundraising and Partnerships, P-3

Job Description:
Key function, accountabilities and related duties/tasks: 
  • Overall project management of DRTV and Television campaigns in order to deliver on targets and budget. This includes the development of test plans across audience, media, message and offer, alongside suppliers and other key stakeholders
  • Close collaboration with UNICEF’s global DRTV specialist consultants throughout the planning, execution and evaluation stages of each campaign
  • Management and coordination of suppliers across media, creative and response channels
  • Collaborate with relevant internal and external partners including the coordination of and sourcing of content and feedback to ensure appropriate management of the Television channel to maximize results.
  • Sourcing of appropriate DRTV/Television content and working with suppliers to develop that content into strong DRTV and supporting online and offline creative consistent with the UNICEF brand and accounting for globally accepted good practice
  • Manage agency relationships to drive results and ensure there are smooth data flows between all response channels, in-bound and outbound teams and follow on conversion and welcome activities
  • Monitoring of results within each campaign, including the timely and accurate delivery of results from suppliers, and optimizing campaign performance where possible based on these results
  • Strategic development and oversight of investment fund applications, monitoring fund utilization and prepare required reporting in a timely and effective manner.
  • Work alongside key staff members and teams including Telemarketing, Digital, Communications and Retention to maximise DRTV and television performance.
  • Supervise, oversee and monitor Officer(s), Assistant(s) and/or consultants(s).
Impact of Results

(a) Describe the type of decisions regularly made and the impact of those decisions.

The incumbent shall function within the rules and regulations. Decisions involving deviation from them requires consultation with and guidance from the supervisor. Briefing of and coordination with contractors and suppliers shall be based on the agreed upon direction, conditions and objectives.

Decides on how to optimally implement the budget assigned for acquisition activities to get a healthy RoI.

(b) Describe the type of recommendations regularly made and why these are important.

Recommends best mix of Donor Acquisition methods for the country to achieve desired results.

Recommends solutions to unforeseen that may arise based on statistical, trends and historical analyses.

These recommendations contribute to effectiveness and efficiency of the fundraising strategy and plans.

(c) Describe the most damaging error(s) that could be made in the work and the consequences they would have.

Lack of understanding of UNICEF’s needs and fundraising guidelines and an incorrect approach would lead to ineffectiveness of fundraising delivery and misuse of financial resources. Ineffective coordination and management of suppliers can result in delays and impact IFR fundraising revenue. It may also impact relationships with suppliers, and subsequently UNICEF’s reputation.

Competencies and level of proficiency required:
  • Core Values:
  • Care
  • Respect
  • Integrity
  • Trust
  • Accountability
Core competencies:
  • Communication (III)
  • Working with People (II)
  • Drive for Results (III)
Functional Competencies:
  • Formulating Strategies and Concepts (II)
  • Analyzing (II)
  • Applying Technical Expertise (II)
  • Planning & Organizing (II)
  • Learning & Researching (II)


Advanced University degree in Marketing, Communication, Business Administration or closely related fields is required.


Five years of relevant professional work experience in acquiring new individual customers/donors through various channels and suppliers. Experience in managing Direct Response Television preferred. Fundraising experience will be a preference. 

Language Requirements:
  • Fluency in English is required. Knowledge of another official UN language or local language of the duty station is considered as an asset.

  • Selected applicant will have an initial two (2) year fixed-term contract, with possibility of extension, subject to satisfactory performance.
  • Only shortlisted candidates will be notified and advance to the next stage of the selection process, which involves various assessments.
  • UNICEF does not charge a fee at any stage of the recruitment process including application, interview, meeting, traveling, processing, training etc. UNICEF is a nonsmoking working environment.
  • For more information about UNICEF India, please refer to the link below: -

About Company

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children.
Across 190 countries and territories to protect the rights of every child, everywhere, every day, to build a better world for everyone. UNICEF has spent 70 years working to improve the lives of children and their families. Defending children's rights throughout their lives requires a global presence, aiming to produce results and understand their effects. UNICEF believes all children have a right to survive, thrive and fulfill their potential – to the benefit of a better world. And we never give up!
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