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Fundraising Specialist (Digital)/ Media Marketing

Keywords / Skills : Fundraising Specialist (Digital), paid search, display, email marketing, mobile marketing, Web Designing

5 - 10 years
Posted: 2019-09-17

Job Description
Fundraising Specialist (Digital)
Job no: 523580

Work type: Fixed Term Appointment

Location: India

Categories: Alliances and Resource Mobilization, Communication / External Relations, Private Fundraising and Partnerships, NO-3

Key function, accountabilities and related duties/tasks:
  • Development and oversight of effective acquisition strategies across digital channels, utilizing and maximizing a variety of fundraising techniques to drive new pledge donor and one-time donors to achieve budgeted targets and net income. This includes scoping and testing of new digital channels and initiatives as well as analysing and evaluating individual fundraising opportunities with the objective of identifying new additional, sustainable high-volume income streams and diversifying digital acquisition activity.
  • Source and manage agencies, contractors and suppliers engaged to support the digital donor acquisition program ensuring that they perform at high standards. This includes briefing, and motivation of outsourced staff or others representing UNICEF such as digital agencies. Drive performance in order to ensure deliverables are met.
  • Collaborate with relevant internal and external partners to ensure appropriate management of acquisition to maximize results. This includes the management and oversight of digital infrastructure including donation pages, payment gateways and other digital platforms to ensure an efficient online process for donors.
  • Participate in the development and nurturing of partnerships with corporates, media companies and other business supporting digital acquisition activities, including those providing pathways to pledge.
  • Enhance Private Sector Fundraising and Partnerships (PFP) efficiency and effectiveness through monitoring of inputs, local conditions and resources, and campaign implementation status.
  • Strategic development and oversight of investment fund applications, monitoring fund utilization and prepare required reporting in a timely and effective manner.
  • Manage the analysis of collected donor data and information and preparation of monitoring progress reports; draft changes in PFP work plans relevant to acquiring digital individual donors and the identification of required budget, supplies and equipment.
  • Oversee other project documentation, assuring accuracy and consistency with established rules, regulations and plans of action, especially in agreed strategic plan which ensures maximum effectiveness of fund availability from new donors as well as maximum diversification of risks.
  • Manage other related tasks as may be assigned from time to time including supporting the Resource Mobilization team on integrated campaigns and digital activities.
  • Supervise, oversee and monitor Officer(s), Assistant(s) and/or consultants(s).
Impact of Results

(a) Describe the type of decisions regularly made and the impact of those decisions.

The incumbent shall function within the rules and regulations. Decisions involving deviation from them requires consultation with and guidance from the supervisor. Briefing of and coordination with contractors and suppliers shall be based on the agreed upon direction, conditions and objectives.

Decides on how to optimally implement the budget assigned for the digital activities to get a healthy RoI.

(b) Describe the type of recommendations regularly made and why these are important.

The incumbent is expected to provide to the supervisor recommendations on alternatives and ways within the framework of the organization’s established rules and regulations to improve the function under his/her responsibility for better effectiveness and efficiency of the unit and the office.

(c) Describe the most damaging error(s) that could be made in the work and the consequences they would have.

Lack of understanding of UNICEF’s needs and fundraising guidelines and an incorrect approach would lead to ineffectiveness of fundraising delivery and misuse of financial resources. Ineffective coordination and management of suppliers can result in delays and impact IFR fundraising revenue. It may also impact relationships with suppliers, and subsequently UNICEF’s reputation. 

Competencies and level of proficiency required:
  • Core Values:
  • Care
  • Respect
  • Integrity
  • Trust
  • Accountability
Core competencies:
  • Communication (III)
  • Working with People (II)
  • Drive for Results (III)
Functional Competencies:
  • Formulating Strategies and Concepts (II)
  • Analyzing (II)
  • Applying Technical Expertise (II)
  • Planning and Organizing (II)
  • Learning and Researching (II)
  • Relating and Networking (II)


Advanced (Master's) University degree in related field is required. 

  • Five years of practical professional work experience in new media marketing and all major digital channels such as paid search, display, email marketing, mobile marketing, web design and build, etc.
  • Experience in the use of content management systems, email broadcasting tools and analytics packages.
  • Proven skills in managing partnerships with publishers and agencies.
  • Fundraising experience will be a preference.

Language Requirements:

Fluency in English is required. Knowledge of another official UN language or local language of the duty station is considered as an asset.

To view our competency framework, please click here.


Selected applicant will have an initial two (2) year fixed-term contract, with possibility of extension, subject to satisfactory performance.

Only shortlisted candidates will be notified and advance to the next stage of the selection process, which involves various assessments.

UNICEF does not charge a fee at any stage of the recruitment process including application, interview, meeting, traveling, processing, training etc. UNICEF is a nonsmoking working environment.

For more information about UNICEF India, please refer to the link below: -

About Company

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children.
Across 190 countries and territories to protect the rights of every child, everywhere, every day, to build a better world for everyone. UNICEF has spent 70 years working to improve the lives of children and their families. Defending children's rights throughout their lives requires a global presence, aiming to produce results and understand their effects. UNICEF believes all children have a right to survive, thrive and fulfill their potential – to the benefit of a better world. And we never give up!
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