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Email campaign lead(level 8) UK Shift

Keywords / Skills : Email campaign lead(level 8) UK Shift

7 - 9 years
Posted: 2018-12-04

Industry
Recruitment/Staffing/RPO
Function
IT
Role
Software Engineer/ Programmer
Posted On
4th Dec 2018
Job Ref code
110843000009231965
Job Description
Job Description:

• Expert in Digital Analytics primarily in the area of Email Campaigns
• Expert in generating Insights and Recommendations from Email Campaigns
• Functional understanding of how Email campaigns work and optimize traffic via Email Campaigns to Landing Pages/Websites
• Expert in understanding Email content and optimizing content by A/B Testing, Multivariate Testing
• Good experience working with Google Analytics, Adobe Omniture
• Good technical understanding of Email campaigns to measure effectiveness
• Prior experience in increasing visitor traffic from Emails to Landing Pages
• Prior experience in optimizing content of LPs to make them more appealing
• Expert in understanding gaps in LP content and optimizing content
• Exposure in digital marketing, campaign analytics and web reporting
• Exposure to Automobile/ Retail / Ecommerce / Marketing web analytics
• Prior experience in leading teams in the area of Web and Campaign Analytics
• Proficiency in MS Excel –should understand formulas and pivot tables
• Manage expectations in Data Extraction from any analytics tool & reporting delivery and implementation efforts.
• Excellent written and oral communication skills to build relationship with the client keeping the geographical and cultural difference in mind.
• Strong analytical and problem solving skills.
• Ability to understand the business context and apply analytical concepts to provide business solutions
• (Good to have) Prior experience of working with Tableau/QlikviewSkill Set:

• Email Campaigns optimization
• Proficiency in Google Analytics⾭obe Omniture
• Proficiency in MS Excel
• Exposed / Understanding of Tableau/Qlikview
• Generating insights from Email Campaigns
• Optimizing Email campaigns
• Exposed to A˻ Testing, Multivariate Testing

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