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Display Campaign Lead(level 8) UK Shift

Keywords / Skills : Display Campaign Lead(level 8) UK Shift

7 - 9 years
Posted: 2019-05-01

Industry
Recruitment/Staffing/RPO
Function
IT
Role
Software Engineer/ Programmer
Posted On
1st May 2019
Job Ref code
110843000009231899
Job Description
Job Description:

• Expert in Digital Analytics primarily in the area of Display Campaigns
• Expert in generating Insights and Recommendations from Display Campaigns
• Functional understanding of how Display campaigns work and optimize traffic via Display Campaigns to Landing Pages/Websites
• Good experience working with Google Analytics, Adobe Omniture
• Good technical understanding of Display campaigns to measure effectiveness
• Expert in tools catered towards Display campaigns to analyze performance of competitors
• Exposure in digital marketing, campaign analytics and web reporting
• Exposure to Automobile/ Retail / Ecommerce / Marketing web analytics
• Prior experience in leading teams in the area of Web and Campaign Analytics
• Proficiency in MS Excel –should understand formulas and pivot tables
• Manage expectations in Data Extraction from any analytics tool & reporting delivery and implementation efforts.
• Excellent written and oral communication skills to build relationship with the client keeping the geographical and cultural difference in mind.
• Strong analytical and problem solving skills.
• Ability to understand the business context and apply analytical concepts to provide business solutions
• Willingness to continuously learn and upgrade skills
• Ability to work both independently and in a team-oriented environment
• (Good to have) Prior experience of working with Tableau/ QlikviewSkill Set:

Role Specific Skills:

• Display Campaigns tools like Adclarity
• Proficiency in Google Analytics⾭obe Omniture
• Proficiency in MS Excel
• Exposed / Understanding of Tableau/Qlikview
• Exposure in competitor intelligence
• Optimizing Display campaigns
Exposed to A˻ Testing, Multivariate Testing
Required Competencies:

• Digital Analytics
• Analytical skills
• Generating insights from Display campaigns
• Display Campaigns
• Effective communication and interpersonal skills
• Managing and leading teams in Display Campaigns

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