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Display Advertising - Executive / Analyst

Keywords / Skills : Display Advertising, Programmatic Buying, Social Media, Social Media Paid Campaigns, SEO, Digital Marketing

1 - 3 years
Posted: 2019-01-16

Entertainment/ Media/ Publishing
Marketing & Communications
Marketing Executive
Advertising - Executive
Social Media Executive
Any graduate
2.00 - 3.00 lacs
Posted On
16th Jan 2019
Job Description
Key Functional Areas of Responsibility:
  • Monitor and evaluate search results and search performance across the major search channels 
  • Ideate, plan, execute, and optimize comprehensive display and native marketing strategies, media plans, and campaigns 
  • Build, traffic, and launch campaigns within DSPs as well as own publishing sites 
  • Continuously monitor campaign performance and implement optimizations to maximize ROI, ensuring that KPIs and objectives are met both near and long term 
  • Analyze daily performance to inform optimization and testing 
  • Innovate around new creative formats, technologies, tracking, and media formats 
  • Ensure alignment of display and programmatic campaigns to customer goals 

Professional Competencies:
  • 2+ years of hands-on media buying, via direct publishers, ad networks, exchanges, and DSPs, ideally in the lead generation space 
  • Experienced in managing programmatic and RTB campaigns and optimizing towards business goals 
  • Working ad operations proficiency to traffic, QA, and troubleshoot ad tags / assets and campaign tracking / measurement 
  • Broad understanding of the programmatic media and paid social landscape; ability to make targeting and tactical recommendations to accomplish various marketing goals 
  • Well-versed in display marketing best practices and measurement 
  • Proven experience profitably driving high-volume display customer acquisition 
  • Experience with professional analytics tools and analysis methods 
  • Robust analytical skills and ability to work with and analyze a large volume of complex data 
  • Expertise with Microsoft Excel 
  • Ability to manage multiple projects with intertwining deadlines while staying focused on the details 
  • Ability to work independently as well as part of a team 
  • Hands-on experience within at least one demand-side platform and Facebook Ads Manager/Power Editor 
  • Experience in Adroll, Google ads remarketing campaigns 

Professional Skills & Qualifications:
  • 2-4 years of experience in programmatic buying and Social media marketing (SMM) 
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools. 
  • Experience working with PPC ad platforms (Google ads, Bing). 
  • Should have a knowledge of SEO and analytics 
  • Strong research skills 
  • Excellent written and spoken communication skills 

About Company

Machintel is part of the multi-national Lotus Group. Founded in 1999, Machintel strives to be amongst the world's most innovative online marketing and digital media companies.
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