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DigitalMarketing Manager

Keywords / Skills : ATL &BTL + Customer Engagement Events

4 - 6 years
Posted: 2019-09-30

Industry
Entertainment/Media/Publishing
Function
Marketing & Communications
Role
Marketing Manager
Posted On
30th Sep 2019
Job Description
Core Responsibilities:

1. Actively engage customers through strong BTL activations

2. Create specific properties around Music, Art, Sports, Photography, Start-ups, etc that sync with Apple and Maple

3. Manage all co-branded initiatives with catchment brands; build strategic long term brand partnerships

4. Manage all promotions for Accessory products

5. Drive Events for Enterprise and Service teams

6. Annual / Quarterly / Monthly - Program Plans, Budgets , Month end reports

7. Build a strong CRM module that offers relevant customer purchase behaviour insights withautomated or AI targeting for repeat purchases , offer triggers, occasions.

8. Responsible for Footfalls, Lead Generation, and overall conversions - ATL or directcustomer campaigns

9. Drive digital media campaigns - both paid and organic

10. Evaluate current eCom and offer and drive either existing or new eCom portal

11. High quality campaigns around Apple core products and Shield - for all RTM’s

12. Annual / Quarterly / Monthly - Program Plans, Budgets , Month endreports

13. Apple marketing calendar, funds, activations tracker



About Company

Delta Resource Management
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