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Keywords / Skills : Digital Marketing, Internet marketing, Email Marketing, Social Media, SEO, Google Analytics, Website Designer, Wordpress CMS, Manager Marketing, Creative Writer

1 - 2 years
Posted: 2019-08-20

Job Description
  • Should be creative, dynamic & Effective written communication skills.
  • Manage email marketing campaigns end-to-end, including conceptualization, planning, targeting, scheduling, set-up, testing, execution, reporting and optimization, reaching prospects and existing customers.
  • Set-up of mailing infrastructure.
  • Validate email functionality and appearance across browsers and platforms.
  • Ensuring the email program aligns with strategies and tactics across channels: social, mobile, web, search engine marketing, re-targeting, re-marketing etc.
  • Produce email campaigns including, but not limited to, lead generation/prospecting, loyalty/retention programs, newsletters, customer service surveys, Transactional, Notification, feedback forms, internal communications and sales/product promotions.
  • Develop and maintain an email marketing calendar.
  • Monitor and minimize unsubscribe/bounce/complaint rates and ensure spam regulation compliance (e.g. CAN-SPAM)
  • Capture new customers to drive the list growth and continue to drive email acquisition through all channels.
  • Create data-driven, dynamic email campaigns and tests that deliver against ROI targets through a highly segmented customer base.
  • Handle our Wordpress blog/sites and own all day-to-day tasks including Content or media changes, managing plugins, identifying issues (such as high page load time etc.) and resolving them working with the tech team.
  • Activities are in line with the SMO/SEO/Design team strategies and link cultivation activity.
  • Singing up the Association and Media Partner for respected projects.
  • Experience of Google Analytics - goal setting, traffic source, and content analysis should all be familiar terms and can derive marketing effect on traffic.
  • Manage social media day-to-day activities including Create, publish & share creative & engaging posts & relevant content topics (images, video and written). Monitor, listen and respond to users in a "Social" way at Face Book, Twitter, Google+, YouTube, LinkedIn etc while cultivating leads and sales would be a plus.

About Company

KPM Learnings Solutions is a ISO certified company wherein we provide professional development conferences, events & training which are facilitated through our tailor-made, practical in-house and public training services across all industry verticals of corporate industries from the world’s renowned and experienced training professionals having latest industrial & technological knowledge in today’s competitive business landscape.

Providing the very best learning and development solutions customized to your exact and required needs. Our training and development solutions are designed to help organizations and individuals improve personal competence and skills – core enablers of sustainable business development and competitive advantage. Our blended learning experiences and accelerated learning techniques help you to achieve your training goals either for individuals or your workforce as a whole.
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