You must have worked on both client and agency profile.(30% client experience and 70% agency)
Generating bold and innovative ideas for growth and at the brand and tactical level (managing advertising campaign execution,creating and optimizing campaigns,analyzing traffic data and solving problems).
Strategize and execute all online paid campaigns such as programmatic, mobile, search, display and aggregators for lead sourcing as well increasing visits to product website,build brand and also drive app installs
Strategizing & managing social advertising for various objectives including-brand awareness,mobile app installations,user re-engagement and online conversions
Strategize and execute campaigns to cross sell and upsell products
Working on tracking,attribution,and overall data access to analyse key metrics including cost to acquire,quality of the traffic by source,and return on investment.
Monitoring key marketing metrics-CPM,CPC,CPA,CPl,CTR,Conversions,Bounce rate, Session duration,Appdown loads and App sessions
Undertaking in-depth market research and analysis of reports about customer behavior, usage pattern, prospective customer groups and incorporating insights based on the findings
Creating a Digital Marketing plan with the Ceo.
Managing relationship with agencies, multiple to pad networks and 3rd party associates
Partnering with product and technology teams to build a roadmap and execute projects that lead to increased engagement from active customers as well as lapsed customers.
Work with inhouse web development team to ensure SEO best practices are implemented