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Digital Marketing Manager

Keywords / Skills : seo, sem, smm, ppc, Email Campaign, Digital Marketing Manager

3 - 6 years
Posted: 2019-04-02

Marketing & Communications
Other Marketing
Posted On
2nd Apr 2019
Job Description
Skills & Requirements:

• 3.5 years to 4 years’ experience.

• Strong lead generation knowledge & experience on Google, Facebook, Instagram and to pick up on other digital platforms. Working knowledge of web design principles, best practices, and content management platforms.

• Strong digital ad planning and execution capability. Solid understanding of e-commerce, PPC, SEO , SEM & SMM, Email campaign.

• Good analytical approach on lead growth, ad performance and fair understanding of ethical digital practices.

• Familiarity with web applications, data Analytics, Process automations and CRM systems will be expected.

• Familiarity with analytical tools such as Google Analytics and Webmaster Tools.

• Demonstrate fair and disciplined style of team handling.

• Demonstrate ability to development and execute sales and marketing strategies.

• Excellent written and verbal communication skills (Primary English both written and spoken).

• Excellent business etiquette and communication expected.

Duties & Responsibilities:

• Manage various digital marketing channels under Karma Experience.

• Build, plan and implement digital lead-generation strategy.

• Stay up to date with the latest technology and best practices.

• Measure lead acquisition, delivery and conversion strength.

• Prepare and manage the digital marketing reports and budgets.

• Manage social media accounts under Karma Experience.

• Identify activities for improving the quality of leads & outcome.

• Track and measure Digital campaigns and Google Analytics metrics.

• Identifying and studying of competing players in the market.

• Liaising with the creative team for advert or marketing collaterals.

About Company

Karma Experience the Holiday promotion and marketing division of Karma Group that caters to the more discerning holiday maker in India. With over 25 years' experience of showing couples and families just how good holidays can be, Karma Experience has one main objective - to give you a supreme experience of the best in the world of Travel, Entertainment & Leisure - as delightfully experienced by our thousands of esteemed Karma members worldwide, year after year!

To put it simply, Karma Experience gives you access to fantastic savings on your next holiday! Whether you are looking for a quick long weekend escape or midweek getaway from the hustle and bustle of daily life Karma really has a special treat for you. We provide you with an exclusive and a one-time only Holiday offer(s) to a selection of Karma Group’s exceptional resorts worldwide.

With over 25 years of experience in the family holiday niche, we at Karma are masters in the art of curating irresistible packages. It starts with kindling ingenious holiday ideas, followed by meticulous preparation and impeccable delivery that doesn’t merely satisfy – but delights our guests!
With a team of professionals that combines the best mix of expertise, creativity and enthusiasm, you can expect nothing short of a perfect holiday.
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