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Digital Marketing Executive UK

Keywords / Skills : Digital Marketing, Online marketing, Internet marketing, Business development

0 - 4 years
Posted: 2018-06-12

Job Description
Primary Role

We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

  • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns 
  • Design, build and maintain our social media presence 
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) 
  • Identify trends and insights, and optimize spend and performance based on the insights 
  • Brainstorm new and creative growth strategies 
  • Plan, execute, and measure experiments and conversion tests 
  • Collaborate with internal teams to create landing pages and optimize user experience 
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points 
  • Instrument conversion points and optimize user funnels 
  • Collaborate with agencies and other vendor partners 
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate 

Knowledge/Experience Requirements:
  • Degree / Diploma / Certificate in marketing or a related field 
  • Proven working experience in digital marketing 
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns 
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate 
  • Experience in optimizing landing pages and user funnels 
  • Experience with A/B and multivariate experiments 
  • Strong analytical skills and data-driven thinking 
  • Up-to-date with the latest trends and best practices in online marketing and measurement 
  • Computer Literate Strong Excel skills and the ability to use Outlook and Word 

About Company

JMD Railtech is an experienced Rail Engineering Company and authorised engineering organisation (AEO) providing signalling services across a broad engineering spectrum. We specialise in Signal Design, Testing and Commissioning, Signalling & Commissioning Management, Site Works and IRSE and ARTC Licensing, Training and Competency Management.
We employ a wide range of experienced and licensed engineers, who possess the required knowledge of standards, procedures and processes of various railways in Australia, UK, Malaysia, Thailand and India. This specialist resource pool/these skills can be supplied to any rail project/Rail Operator.
JMDR represents a forward thinking, diverse and motivated culture with a service offering that is customer focused and operationally flexible to meet the future demands of the global rail industry.
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