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Digital Marketing Executive /PPC Analyst

Keywords / Skills : SEO, SMO, PPC, AdWords, Search engine optimization, SEM, Link builder, Search engine

1 - 2 years
Posted: 2018-11-25

Nationality
India
Industry
ITES/BPO
IT/ Computers - Software
Function
IT
Marketing & Communications
Role
Web Master/ Web Site Manager
SEO Expert
Education
BCA
BE
BTech
MCA
Stream:
Computers
Computers
Computers
Posted On
25th Nov 2018
Job Description
Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities

Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages

Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects

Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)

Implement link building campaigns in coordination with client SEO goals

Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals

Keep pace with SEO, search engine, social media and internet marketing industry trends and developments

Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals

Monitor and evaluate search results and search performance across the major search channels

Communication to team and management on project development, timelines, and result

Perform daily account management and of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.

Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics

Manage and maintain updates for large keyword lists.

Provide creative copy suggestions and graphical ad templates.

Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.

Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.

Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.

Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

Keep pace with search engine and PPC industry trends and developments.

Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.

About Company

We are a fast developing company streamlined with unique teams who hold proven records of expertise in decision making, incomparable mind-set, organizational skills, prompt and adequate responses and effective time management. Our crew is individually trained to be flexible in tackling up to minute details with patience, priority to tune in accordance to the ideas and best interest of clients. Best results, Creative thrust, smooth functioning and readiness to meet deadlines at all cost without compromising on quality, Immediate and adequate response, best cost effective results are our watchword.
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