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Digital marketing Executive/ Online marketing/ Intenet marketing Executive

Company Name Confidential

Keywords / Skills : SEO, Search engine optimization, Internet marketing, Online marketing, SMO

1 - 2 years
Posted: 2019-01-11

Nationality
India
Industry
IT/ Computers - Software
Function
IT
Role
SEO Expert
Salary
1.20 - 1.80 lacs
Posted On
11th Jan 2019
Job Description
Responsibilities:
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements:
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
Experience with A/B and multivariate experiments
Working knowledge of HTML, CSS, and JavaScript development and constraints
Knowledge of ranking factors and search engine algorithms
Up-to-date with the latest trends and best practices in SEO and SEM
BS/MS degree in a quantitative, test-driven field 

Renumeration:
Salary: Rs. 10,000 - Rs. 15,000
Work Days: 6 Days Working (Wednesday Fixed Off)
Work Hours: 09:30am - 06:30pm
Casual/Sick Leave: 1/month
Additional Perks: Free Residence 

Note: If you're uncomfortable with anything mentioned above, please don't apply. Read well before applying.


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