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Digital Marketing Executive

Keywords / Skills : Digital Marketing, Business development, Direct Marketing Executive, SEO, Search engine optimization, Search engine

0 - 1 years
Posted: 2018-11-22

Sales/ Business Development
Business Development Executive
Any graduate
Posted On
22nd Nov 2018
Job Description
Roles & Responsibilities:

Conceptualize and execute end-to-end digital marketing campaigns which include social media marketing, email marketing, App management, website development.

Support Brands on Programs, day to day interaction on big strategic projects. Understand the business needs, come up with new ideas, and then influence the teams to Implement or test the ideas.

Ability to map out digital marketing strategy and then drive that strategy proven by testing and metrics.

Monitor effective benchmarks (best practices) across Industry. Analyse, review, and report on effectiveness of the same in an effort to maximize results.

Develop Search Engine Marketing (SEM) programs for a fast-growing startup

Responsibility for planning and budgetary control of all digital marketing

Set and meet key performance indicators for digital campaigns

Execute targeted paid search , PPC campaigns with a heavy emphasis on Facebook

Track data and analytics to measure ROI and effectiveness of campaigns

Execute website analysis using a variety of analytics tools including Google Analytics.

Tracking conversion rates and making improvements to the website.

A/B test and internal landing pages for optimal effectiveness

Ensure all products and campaigns are optimized for search

Analyze audience sentiment across social media network

Review new technologies and keep the company at the forefront of developments in digital marketing

About Company

ExcelR is a leading training provider with a global presence in USA, UK, South Africa, Malaysia and India specialized in trending technologies like Digital Marketing, Data Science, Internet of things (IOT), Deep Learning, Tableau, Lean Six Sigma, Project Management etc. ExcelR has 15 branches in India and close to 5000 participants will be trained through ExcelR every year.
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