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Digital Marketing Executive ( 1-3 years experience)

Keywords / Skills : Digital Marketing Executive, Google Analytics, Social Media Marketing, Brand marketing, marketing, automation, Analytical Tools, marketing data management, SEO, SEM

1 - 3 years
Posted: 2019-07-07

Industry
ITES/BPO
Function
Marketing & Communications
Role
Brand Manager
Other Marketing - Digital
Posted On
7th Jul 2019
Job Description
  • Managing SEM/ SEO/Google Adwords/ PPC/ Google Analytics, Social Media Marketing, Brand marketing, marketing automation, Analytical Tools, marketing data management, keywords targeting, optimization based on data driven strategies
  • Making Strategy, Proposals and Setup Campaign (Google Ad Words, Facebook, Linkedin, Twitter, Content-marketing networks, App install campaigns)
  • In-depth knowledge of Email marketing
  • Build a Social Media Strategy by Implementing Social Media (SEO) Techniques aligned with keyword Research
  • Lead Generation through all web based promoting systems
  • Expert with Google Analytics, and should have working knowledge of Google Tag manager and other tools
  • Expert in the On-Page and Off-Page SEO and Digital Acquisition
  • Achieve the targeted ROI for all Ad spends on a daily/ weekly/ monthly basis, manage budget effectively (forecasting, additional requirement), campaign spend
  • Process implementation, including defining and tracking programs
  • Optimization and bid management of PPC campaigns
  • In-depth keyword and audience research, Competition analysis, Web Site analysis
  • Keep pace with SEO, search engine, social media and internet marketing industry trends and development
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Contribution to the company blog and social media community
  • Social engagement across platforms through social listening, ORM and SMO


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