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Digital Marketing Business Development Inside Sales Telecaller Sales Representative

Keywords / Skills : Digital Marketing, Sales, Business development, Online marketing

1 - 2 years
Posted: 2018-08-10

Nationality
India
Industry
ITES/BPO
Function
Customer Service/ Call Centre/ BPO
Sales/ Business Development
Role
Business Development Executive
Education
Any graduate
Stream:
Any
Salary
1.20 - 2.10 lacs
Posted On
10th Aug 2018
Job Description
Digital Marketing

• Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, eBooks, reports, webinars, infographics, etc.).

• Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).

• Optimize our marketing automation and lead nurturing processes through email, content, and social channels.

• Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.

• Build and manage the company’s social media profiles and presence, including Facebook, Twitter, and additional channels that may be deemed relevant.

• The track, measure, and analyse all initiatives to report on social media ROI.

• Manage both on-page SEO and off-page SEO for the company.

• Manage and improve organic search engine performance and goal-setting based on click-through rates, traffic, and conversions.

• Grow our email list organically, not through bought or rented lists.

• Segment email lists based on behaviours like past email engagement and website interactions (content downloads, site page visits, etc.).

• Develop documentation and roadmaps for processes, A/B tests, and promotions that succeed through email.

• Together with the product team, educate both internal and external stakeholders about our product features and their benefits.

Key Skills: Inbound Marketing, Marketing Automation, Digital Marketing, Lead Generation & Conversion Tracking, Analytics & Reporting.



About Company

Digital Marketing

• Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, eBooks, reports, webinars, infographics, etc.).
• Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
• Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
• Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
• Build and manage the company’s social media profiles and presence, including Facebook, Twitter, and additional channels that may be deemed relevant.
• The track, measure, and analyse all initiatives to report on social media ROI.
• Manage both on-page SEO and off-page SEO for the company.
• Manage and improve organic search engine performance and goal-setting based on click-through rates, traffic, and conversions.
• Grow our email list organically, not through bought or rented lists.
• Segment email lists based on behaviours like past email engagement and website interactions (content downloads, site page visits, etc.).
• Develop documentation and roadmaps for processes, A/B tests, and promotions that succeed through email.
• Together with the product team, educate both internal and external stakeholders about our product features and their benefits.

Key Skills: Inbound Marketing, Marketing Automation, Digital Marketing, Lead Generation & Conversion Tracking, Analytics & Reporting.
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