1) Deep knowledge and understanding of latest trends, innovations and processes of digital campaigns in B2B & B2C Segment.
2) Proven track record of designing and deploying digital campaigns across digital media – Email Marketing, Search EngineMarketing, PPC, Social Paid campaigns (LinkedIn, Facebook, Instagram), Display Ads, GDN, Remarketing, and contextual campaigns.
3) Landing Page Design ideas across various search platforms and affiliate marketing for multiple geographies.
4) Analyze data from LMS (Lead Mgmt. Software), Google Analytics, Google AdWords, Social Media Dashboards etc. to monitor, measure & optimize campaigns and improve ROI & publish comprehensive regular reports on digital marketing to enable data-driven decision-making, validate the campaign effectiveness, analyze the overall marketing effectiveness.
5) Day to day planning, management, and analysis of PPC channels (Google / Bing / Facebook / LinkedIn) to achieve and exceed channel goals, drive conversions and maintain profitability.
6) Identify trends and insights, and optimize spend and performance based on the insights, Optimize user Funnels.
7) Cover keyword research (discovery and expansion), review and editing of creative/ad copy (titles and descriptions), review and analysis of website performance metrics, and optimization of campaigns
8) Grow and optimize keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywords, etc.
9) Knowledge of Mobile App Marketing (Campaigns – Digital etc.,) will be a Plus.
10) Knowledge on Marketing Automation & Drip Marketing
11) Coordinate with City/Location/Regional teams & Operations to collate information.
12) Good/Excellent with Presentations/Excel sheets – Analysis.
Skills & Knowledge: Digital Marketing, Marketing Analytics, Good in PPT/Excel, Knowledge of Digital Marketing Tools