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Digital Marketing Associate

Keywords / Skills : PPC, PPC Expert, Campaign Management, Social Media Marketing Manager, Google Analytics, Google Adwords, SEM, Email Marketing

4 - 7 years
Posted: 2018-10-17

Nationality
India
Industry
Hospitals/Healthcare/Diagnostics
Function
Marketing & Communications
Role
Marketing Manager
Education
Any graduate MBA
Stream:
• Any
Marketing
Posted On
17th Oct 2018
Job Description
1) Deep knowledge and understanding of latest trends, innovations and processes of digital campaigns in B2B & B2C Segment.

2) Proven track record of designing and deploying digital campaigns across digital media – Email Marketing, Search EngineMarketing, PPC, Social Paid campaigns (LinkedIn, Facebook, Instagram), Display Ads, GDN, Remarketing, and contextual campaigns.

3) Landing Page Design ideas across various search platforms and affiliate marketing for multiple geographies.

4) Analyze data from LMS (Lead Mgmt. Software), Google Analytics, Google AdWords, Social Media Dashboards etc. to monitor, measure & optimize campaigns and improve ROI & publish comprehensive regular reports on digital marketing to enable data-driven decision-making, validate the campaign effectiveness, analyze the overall marketing effectiveness.

5) Day to day planning, management, and analysis of PPC channels (Google / Bing / Facebook / LinkedIn) to achieve and exceed channel goals, drive conversions and maintain profitability.

6) Identify trends and insights, and optimize spend and performance based on the insights, Optimize user Funnels.

7) Cover keyword research (discovery and expansion), review and editing of creative/ad copy (titles and descriptions), review and analysis of website performance metrics, and optimization of campaigns

8) Grow and optimize keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywords, etc.

9) Knowledge of Mobile App Marketing (Campaigns – Digital etc.,) will be a Plus.

10) Knowledge on Marketing Automation & Drip Marketing

11) Coordinate with City/Location/Regional teams & Operations to collate information.

12) Good/Excellent with Presentations/Excel sheets – Analysis.

Skills & Knowledge: Digital Marketing, Marketing Analytics, Good in PPT/Excel, Knowledge of Digital Marketing Tools


About Company

DocOnline is a brand that provides quick online doctor consultation for all. Healthcare reach has always been a challenge across the globe and especially in India. We understood Healthcare accessibility and affordability should be one of the basic tenets available to all human beings. This needs to be simple, transparent and trustworthy. DocOnline as an idea was built on this!

Our Objectives are to ensure Healthcare accessibility to consumers, which is simple, transparent and available anytime/anywhere.

To contribute to health and well-being of every patient by providing the best Healthcare services while redefining the Patient – Doctor interaction delivered on digital technology platform and processes, so that people live happier, healthier and lead more productive lives. Doconline aspires to achieve the following within 3 Years of its inception -

Be amongst Top 3 Healthcare service providers in South East Asia
Touching 2 million plus lives
We aim to provide disruptive Healthcare which is affordable & accessible!
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