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Digital Marketing Analyst / Digital Marketing manager

Keywords / Skills : Google Adwords , Bing AdCentre, Paid search, PPC, Display

2 - 8 years
Posted: 2019-05-29

Marketing & Communications
Marketing Executive
Marketing Manager
Posted On
29th May 2019
Job Description

Manage, execute and optimize search engine marketing (SEM, SMM, Native) and Google Display Network (GDN) based display and contextual campaigns across various search platforms for geo US. Plan and create SEM/SMM campaigns adhering to best practices. Undertake activities such as keyword research, keyword categorization, writing ad copies, identifying optimum landing page, and campaign mapping.

• Manage and optimize campaign ongoing basis to ensure campaign’s acquisition and revenue targets are met.

• Campaign creation for different platforms

• Manage the implementation of SEM/GDN campaign strategies for keywords, ad copies/images, campaigns and networks.

• Ideate innovative ways of reaching target audience or meet defined marketing objectives through SEM/GDN campaign.

• Generate daily, weekly, monthly campaign performance and other reports.

• Responsible for gathering and maintaining competition information relevant to search and other digital channels.

• Stay on top of current search engine news, trends, SEM practices, and emerging items of interest and sharing these with the team.

About Company

Everyday Health Group (EHG) is a recognized leader in patient and provider education attracting an engaged audience of over 57 million health consumers and over 780,000 U.S. practicing physicians and clinicians to its premier health and wellness websites. EHG combines social listening data and analytics expertise to deliver highly personalized healthcare consumer content and effective patient engagement solutions
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