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Keywords / Skills : Digital Marketing, SEO, Search engine optimization, Online marketing, SEM, Search Engine Marketing, Pay Per CliCk, Keywords Density, Blog, Digital Analytics, Google Analytics, HTML

2 - 3 years
Posted: 2019-09-15

Job Description
• Develop and manage digital marketing campaigns
• Oversee a social media strategy
• Manage and maintain the organisation’s website(s)
• Write and optimise content for the website and social networking accounts such as Facebook and Twitter
• Track and analyse website traffic flow and provide regular internal reports
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
• Continually work on the Search Engine Optimization of the website(s)
• Fix any errors or bugs in online content
• Edit and post videos, podcasts and audio content to online sites
• Arrange webinars and webcasts
• Create online banner adverts and oversee pay per click (PPC) ad management
• Write copy for email marketing campaigns
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
• Work on printed material to supplement online products
• Attend product launches and networking events
• Analysing market research and plan promotions, competitions and other various creative marketing techniques based on the research results.
• Executing Social Media efforts and striving to improve the results in terms of KPIs e.g. likes, shares, tweets, etc
• Using and researching the internet and new media to reach new customers, generate leads and retain existing customers
• Executing Social Media efforts and striving to improve the results in terms of KPIs e.g. likes, shares, tweets, etc
• Using and researching the internet and new media to reach new customers, generate leads and retain existing customers
• Forecast sales performance trends
• Motivate digital marketing team to achieve goals
• Monitor competition and provide suggestions for improvement


About Company

An Institute For Grooming Professionals Pvt. Ltd. is a venture of CA Ashish Kalra who is the founder and educator of IGP Institute -"a premier institute for the coaching of all levels of CA, CMA and CS courses". Operating out of several locations at Delhi/NCR and now PAN INDIA, IGP strives to provide a qualitatively superior coaching facility in the field of Commerce. Over the years, IGP has journeyed into an admirable pedestal, imparting coaching for professional courses such as CA, CS and CMA. Indeed, IGP is not just an educational institute, but rather a grooming centre for transforming the young aspirants in pursuit of professional careers, to making them assume the leadership positions in multiple professions. Under the exemplary stewardship of CA Ashish Kalra (Founder and Director), who is equally well supported by his wife CA Neetu Kalra (All India Rank Holder in CS), IGP has set the stage, from where professional grooming is offered to its students in a very congenial environment, that goes a long way to take them to greater heights of success – both in terms of their professional careers as well as in their becoming better human beings.
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