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Customer Loyalty Management

Keywords / Skills : Customer Loyalty Management, B2C, Loyalty Strategy

2 - 4 years
Posted: 2019-08-22

Industry
IT/Computers - Software
Function
IT
Role
ERP, CRM - Functional Consultant
Posted On
22nd Aug 2019
Job Description
• Develop and project manage the coalition loyalty program with a focus on the acquisition of Star (Loyal) customers onto BMS offered loyalty card.

• Oversee the design of the program, card, and all related features.

• Develop and implement the business CRM & loyalty strategy to improve acquisition, activation, and retention of customers across the partner network through various initiatives and promotions.

• Drive growth and development of the Loyalty program to increase membership volumes, improve purchase behavior and reduce attrition.

• Define, implement and manage all marketing communications with Card members via email and website.

• Design the program offerings and constantly acquire new program benefits through continued efforts of getting additional value for card customers from aligned merchants/companies.

• Establish and manage relationships with other program Merchants and loyalty partner resources to coordinate delivery for effective programs and promotional campaigns.

• Manage the ongoing operations and fulfillment processes of the programs and marketing campaigns, managing the program budgets with responsibility for the program P&Ls and marketing ROI.



About Company

Softinfo Systems Pvt. Ltd, incorporated in 2002 with its headquarter in New Delhi, India and branches in Ludhiana is a professionally managed company with over a decade of experience in successfully implementing ERP applications to over 10,000 installations sites across various cities in India and abroad.

The company offers a wide spectrum of Industry specific services with a core focus in Apparel & Lifestyle, Pharmaceutical, and Gems & Jewellery industry bearing the brand name WizAppTM, WizMedTM and WizGemTM respectively. Ideally, Softinfo integrates various modules that deliver improved quality, profitability, customer loyalty, higher resource utilization, and capitalization.

The solution we provide stands apart from the other's as we develop industry-specific fully customized solutions. With this basic contour of our approach, philosophy, and policy towards software application development, we are currently catering to some top most corporate/enterprises across India and abroad.



Softinfo leverage on its expertise in successfully implementing ERP by integrating various modules like Inventory, Purchase, Sales, Production, Reports, Accounting, Payroll, Message Center, Barcoding etc., that helps in Production Planning, Purchase Indentation, Stock Replenishment, Speed of Service, Customer Loyalty, Higher Sales per Visit & Order Accuracy & Loss Prevention to meet Customer needs.



All Software application system helps to improve operational efficiency & productivity of the business process of the enterprise thus enabling clients to redefine overall customer experiences.
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