Join us on our exciting journey!IQVIA is The Human Data Science Company, focused on using data and science to help healthcare clients find better solutions for their patients. Formed through the merger of IMS Health and Quintiles, IQVIA offers a broad range of solutions that harness advances in healthcare information, technology, analytics and human ingenuity to drive healthcare forward.
Function as subject matter expert for Marketing Automation outreach programs; lead and implement best practices for outreach programs.
Segment and leverage the marketing database for efficient and effective campaigns targeting including data cleansing and accurate segmentation.
Interface with external vendors and internal functional groups to execute agreed-upon plans and programs.
Monitor and analyze Marketing Automation programs on an on-going basis to recommend and implement plan modifications as needed. Based on these learnings, act a Consultant to the Marketing team to maximize long term program effectiveness.
Collaboratively work within a highly matrixed global organization, develop and manage comprehensive, cohesive and measurable marketing automation plans for the assigned business unit/geography, linking to other business units/geographies as required.
Support & encourage collaboration across businesses to ensure seamless implementation of customer-specific marketing messages and strategies across system/platform.
Develop, document, and ensure adherence to business rules, applied processes, programs, naming conventions and procedures.
We know that meaningful results require not only the right approach but alsothe right people. Regardless of your role, we invite you to reimagine healthcare with us. You will have the opportunity to play an important part in helping our clients drive healthcare forward and ultimately improve human health outcomes. Whatever your career goals, we are here to ensure you get there! We invite you to join IQVIA
Job ID: R1062968