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Keywords / Skills : Content Writer, Content Writing, Content Writers, Content Creation

3 - 5 years
Posted: 2019-08-09

Marketing & Communications
Other Marketing - Content Writing
Bachelor of Arts (BA)
4.80 - 6.00 lacs
Posted On
9th Aug 2019
Job Description
  • To lead and manage communications, copy and content generation wholly
  • You will work alongside the creative & marketing team to conceptualise effective content for online campaigns (Social media, blogs, vlogs, websites, emails, forums) & offline campaigns (Promo activities, events & expos) 
  • You will work with the Digital Marketing team to deploy the company’s regular email marketing & lead generation campaigns, assuming responsibility for copy writing and image selection 
  • This role will provide support to the offline marketing team with copy writing for a variety of print marketing, including brochures, direct mail pieces and print adverts.
Key Requirements:
  • Impeccable spelling and grammar. Strong creative writing, researching and editing skills.
  • Act as a source of Content Marketing subject matter expertise for the brand. 
  • Previous proven experience creating content and copy for a range of online mediums including blogs, website, info graphics, online videos, competitions, and social media campaigns. 
  • Ability to recognize the style & personality of our brand and its guidelines to maintain consistency in communications & design representation. 
  • Skill to liaise both with both internal teams and outsourced partners/agencies. 
  • Assist with writing of press releases, trade articles and case studies .
Qualification & Experience:
  • Graduate or Post Graduate in Mass media & communications / Diploma in Content Creation & Copy Writing with a minimum of 3 to 4.5 years of experience.
  • Maintain a proactive interest in being aware of new trends in marketing, technology and digital marketing and how to apply them to our website and other marketing activity.

About Company

Karma Experience the Holiday promotion and marketing division of Karma Group that caters to the more discerning holiday maker in India. With over 25 years' experience of showing couples and families just how good holidays can be, Karma Experience has one main objective - to give you a supreme experience of the best in the world of Travel, Entertainment & Leisure - as delightfully experienced by our thousands of esteemed Karma members worldwide, year after year! To put it simply, Karma Experience gives you access to fantastic savings on your next holiday! Whether you are looking for a quick long weekend escape or midweek getaway from the hustle and bustle of daily life Karma really has a special treat for you. We provide you with an exclusive and a one-time only Holiday offer(s) to a selection of Karma Group’s exceptional resorts worldwide. With over 25 years of experience in the family holiday niche, we at Karma are masters in the art of curating irresistible packages. It starts with kindling ingenious holiday ideas, followed by meticulous preparation and impeccable delivery that doesn’t merely satisfy – but delights our guests! With a team of professionals that combines the best mix of expertise, creativity and enthusiasm, you can expect nothing short of a perfect holiday.
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