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Content Lead

Keywords / Skills : REQUIRED SKILLS: 1. Excellent command over English language; Great storyteller and interviewer 2. Research and interviewing skills 3. Strong writer and editor with proven ability to ensure best practices in messaging and writing, trendspotting 4. Stickler for deadlines. Meticulous and detail-oriented with ability to multi-task & prioritize 5. Ability to liaise independently with content agencies as well as internal stakeholders 6. Adept at handling both business and technology aspects of marketing content 7. Program management 8. Knowledge of trends affecting business, industries and technologies across North 9. Prior knowledge of writing/editing marketing collaterals such as White Papers, Blog Posts and Case Studies 10. Knowledge of brand branding, social & digital media, marketing and promotions Roles & Responsibility 1. Help contextualize content to make it more engaging to customers. Make collaterals more client focused 2. Help content evolve as a strong marketing tool by offering constructive feedback to SMEs and agencies alike following detailed reviews 3. Ensure compliance with Brand Voice, Client Themes and Wipro Content Guidelines by keeping quality checks 4. Ideate with internal and external stakeholders on emerging trends and Wipro’s messaging to take marketing collaterals to the next level 5. Be pro-active in all content ventures and activities – develop and execute content ideas 6. Directly manage a team of content writers "Wipro is an Equal Employment Opportunity employer and makes all employment and employment-related decisions without regard to a person's race, sex, national origin, ancestry, disability, sexual orientation, or any other status protected by applicable law"

5 - 10 years
Posted: 2019-04-15

Industry
IT/ Computers - Software
Function
IT
Role
Software Engineer/ Programmer
Education
MBA
Stream:
Advertising
Mass Communication
Marketing
Posted On
15th Apr 2019
Job Ref code
1900000252
Job Description
The scope of activities on a typical project can vary from comprehensive (conceptualizing, research, drafting, finalization) to selective (editing, copyediting, review etc.) REQUIRED: 1. At least 5 years of experience related to writing/rewriting, editing, interviewing, communication, knowledge of reviewing Thought Papers, driving primary and secondary research 2. Educational Qualification: University degree in Mass Communication/Journalism/MBA PREFERRED: 1. Over 8 years of experience related to writing, editing, marketing, communication, content curation/generation, IT services 2. Knowledge of Instructional Design; Content Marketing 3. Project management skills
Key Skill(s)
REQUIRED SKILLS: 1. Excellent command over English language; Great storyteller and interviewer 2. Research and interviewing skills 3. Strong writer and editor with proven ability to ensure best practices in messaging and writingtrendspotting 4. Stickler for deadlines. Meticulous and detail-oriented with ability to multi-task & prioritize 5. Ability to liaise independently with content agencies as well as internal stakeholders 6. Adept at handling both business and technology aspects of marketing content 7. Program management 8. Knowledge of trends affecting businessindustries and technologies across North 9. Prior knowledge of writing/editing marketing collaterals such as White PapersBlog Posts and Case Studies 10. Knowledge of brand brandingsocial & digital mediamarketing and promotions Roles & Responsibility 1. Help contextualize content to make it more engaging to customers. Make collaterals more client focused 2. Help content evolve as a strong marketing tool by offering constructive feedback to SMEs and agencies alike following detailed reviews 3. Ensure compliance with Brand VoiceClient Themes and Wipro Content Guidelines by keeping quality checks 4. Ideate with internal and external stakeholders on emerging trends and Wipro’s messaging to take marketing collaterals to the next level 5. Be pro-active in all content ventures and activities – develop and execute content ideas 6. Directly manage a team of content writers Wipro is an Equal Employment Opportunity employer and makes all employment and employment-related decisions without regard to a person's racesexnational originancestrydisabilitysexual orientationor any other status protected by applicable law

About Company

Wipro Limited
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