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Campaign Manager

Keywords / Skills : Campaign Manager, PPC, Google Adwords, SEM

2 - 5 years
Posted: 2019-09-05

Industry
IT/Computers - Software
Role
Other Roles
Posted On
5th Sep 2019
Job Description
• Create, monitor and Optimize PPC campaigns across Google Ads and Microsoft Ad Centre.

• Develop the leads strategies of all the campaigns.

• Collect and analyze data, identify trends and insights to achieve maximum ROI in paid campaigns.

• Ensure set-up of effective tracking systems for all channels including enhanced e-commerce tracking.

• Track, report, and analyze website analytics and PPC initiatives and campaigns.

• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

• Conversion rate optimization - Optimize copy and landing pages for paid campaigns.

• Prepare strategies & media plan for potential clients.

• Research and analyze competitor advertising links.

• Maintain and monitor keyword bids, account daily budget caps, impression share, quality score and other important account metrics. 

Essential Qualifications:

• 2 years of experience in the similar role.

• Expert knowledge of performance media platforms and tools including, Google Ads, RLSA, Re-marketing, Video Campaigns, YouTube ads, MobileApp promotion, Bing PPC.

• Experience in Mobile marketing tools such as Google Admob or similar.

• Well-versed in performance marketing, conversion, and online customer acquisition.

• Up-to-date with the latest trends and best practices in search engine marketing.

• Strong analytical skills and experience generating SEM reports.

• Familiarity with A/B and multivariate experiments.

• Ability to work independently and as part of a team.

• Ability to work flexibly and towards tight deadlines.

• Ability to prioritize and manage own workload effectively.



About Company

GIANTVIEW PRIVATE LIMITED

Giantview Pvt Ltd. was founded by Chinese and Indian Tech- experts (associated with topmost Chinese firms earlier) and funded by XiaoMi Technology and Shunwei Capital and is going to spread all over the world in very short time.
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