Helping Management to form Advertising and marketing Strategies for our organization.
• Analyse how our brand is positioned in the market and crystallize targeted consumers insights.
• Planning Media, Digital and Outdoor campaigns.
• Budgeting and deciding and marketing budget and spending’s.
• Getting the best quote’s from Media houses for different campaign’s.
• Take brand ownership and provide the vision, mission, goals and strategies to match up to.
• Translate brand strategies into brand plans, brand positioning and go-to-market strategies.
• Lead creative development and create motivating stimulus to get targeted population to "take action"
• Establish performance specifications, cost and price parameters, market applications and sales estimates.
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).
• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues.
• Oversee marketing and advertising activities to ensure consistency with product line strategy
• Monitor product distribution and consumer reactions
• Anticipate bottlenecks
• Brainstorm new and innovative growth strategies
• Align the company around the brand’s direction, choices and tactics
• Analysing how our brand is positioned in the market and crystallize targeted consumers insights
• Taking brand ownership and provide the vision, mission, goals and strategies to match up to
• Translating brand strategies into brand plans, brand positioning and go-to-market strategies