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Brand and Advertising Manager - Dry fruits,Spices - Delhi - (Job Id:3416)

Keywords / Skills : Brand, Product, Marketing, Digital, ATL, BTL

3 - 8 years
Posted: 2019-08-08

Nationality
India
Industry
FMCG
Function
Marketing & Communications
Role
Advertising - Manager
Brand Manager
Education
Master OF Business Administration (MBA)
Stream:
Marketing
Salary
3.00 - 4.00 lacs
Posted On
8th Aug 2019
Job Ref code
(Job Id:3416)
Job Description
  • Take brand ownership and provide the vision, mission, goals and strategies
  • Planning and managing branding budget. Development of branding collaterals catalogs, brochures, diaries, calendars, wall-paintings, signboards, flex banners, posters, in store branding, exclusive stores etc.
  • Digital Marketing Strategy and Implememtation
  • Manage creative agencies, collaborate closely as strategic partners;
  • Development of product branding, logo placement, color schemes, packaging, user-manuals etc.
  • Designing, implementing and tracking the impact of creative marketing programs Manage in house team of graphic designers, videographers, and external agencies for online, ATL, BTL and PR activities.
  • Plan and manage company events e.g. season kick-offs, dealer meetings, press meeting etc.
  • Analyze how our brand is positioned in the market and crystallize targeted consumers insights through market research.
  • Develop cohesive brand strategies, brand positioning and go-to-market strategies with branding team. Align the company around the marketing direction and product line strategy.
  • Ensure consistency in branding of products, packaging, brochures etc.
  • Track performance of campaigns, branding activities to identify opportunities, report key issues progress report on your team and external agencies to management.
  • Visit dealers to improve in-store and neighborhood branding
  • Monitor competitive activities, brand health, and brand share.
  • Partner with the sales team to recognize business matrices, dive deep on root causes & address relevant opportunities/weakness through innovative marketing programs


Subject/Job Id : Brand and Advertising Manager - Dry fruits,Spices - New Delhi - (Job Id:3416)

How to Apply?

Email your resume with Subject Line: Brand and Advertising Manager - Dry fruits,Spices - New Delhi - (Job Id:3416) to : jobs at thesearchhouse dot com , then call on Niji/9811122233


About Company

Our client has legacy of wholesale trading of Dry fruits, in the old established Trader’s market of Delhi. The Company has embarked upon a fast growth strategy to establish their own Consumer Brand that’s fast becoming a hosehold name, provides the best quality nuts ,dry fruits, Saffaron and Spices, Ayurvedic ingredients that the industry has to offer. These commodities are being procured globally through the best players in the markets. To further establish the brand ,the company is looking to hire a large Sales, Distribution, Marketing and Ecommerce team to penetrate the market and expand their footprint starting with Delhi and expanding all across North India by appointing their own Distributors, Dealers ,Retailers and Channel partners and Horeca segment .
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