Send me more jobs like this

Associate Manager - Market Research @ Ziploan

Keywords / Skills : Market Research, Primary Research, Secondary Research, Analysis, Customer Review, Quantitative Research, Data Analysis

3 - 6 years
Posted: 2019-07-29

Industry
Banking/Financial Services
Function
Marketing & Communications
Role
Market Research - Executive
Market Research - Manager
Salary
5.00 - 8.00 lacs
Posted On
29th Jul 2019
Job Description
About the company: Ziploan

ZipLoan is a technology led business financing company on a mission to make hassle-free credit available to deserving small businesses. Through its proprietary machine learning risk assessment algo called Zip Score, lean operations and a unique co-lending model with leading banks and NBFCs, Zip Loan is able to provide working capital loans of up to INR 5 lakhs to small businesses at a fraction of a cost as compared to traditional lenders.

Responsibilities:
  • Do primary and secondary research on the target customer segment
  • Interview potential and existing customers to test the product market fit
  • Identify pain points of the potential customer and the environment in which they operate
  • Do competition analysis
  • Identify how customers perceive ZipLoan as a brand
  • Design a research solution (qualitative/ quantitative/ in-house/ outsourced) for getting the required information which will help all the stakeholders in solving the business problem/ making decisions
  • Manage research projects end to end right from questionnaire designing, data collection, data analysis and preparation of the report.
  • Present the results in a simple and easy to understand format to the team.


Selection Criteria:
  • 3+ years of relevant experience
  • Knowledge about quantitative research techniques though NOT mandatory (regression, conjoint, segmentation, etc.)
  • Data analysis using Excel (Excel is compulsory) and other tools.
  • Knowledge about qualitative research like in-depth interviews, Focus Group Discussions, etc(preferred but not necessary)
  • Good communication skills both written and Verbal (English)




Similar Jobs
View All Similar Jobs
Walkin for you