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Associate Digital Marketing/ Digital Marketing Consultant - SEO

Keywords / Skills : SEO, HTML, UX, Kentico, CMS, SEO, JavaScript, CSS, PHP, Google Analytics, Digital Marketing, Online marketing, Internet marketing, onpage, Off page Optimization, On page Optimization, SMO, SEM, Search Engine Optimization, Search Engine Marketing, Ppc, Keywords Density

1 - 6 years
Posted: 2018-12-27

Job Description
Title: Associate Digital Marketing/ Digital Marketing Consultant - SEO 
Location: Chandigarh, India

Basware is the global leader in providing networked purchase-to-pay solutions, e-invoicing and innovative financing services. Basware’s commerce and financing network connects businesses in over 100 countries and territories around the globe.

As the largest open business network in the world, Basware provides scale and reach for organisations of all s, enabling them to grow their business and unlock value across their operations by simplifying and streamlining financial processes. Small and large companies around the world achieve significant cost savings, more flexible payment terms, greater efficiencies and closer relationships with their suppliers.

Role Overview:

The Digital Marketing Consultant will be an integral part of the Demand Generation team and will be working closely with the various stakeholders on the day to day activities. The person needs to be organized and have an eye to detail. Should be capable of multi-tasking. The person should have effective communication skills which will also help in developing close relationships with field and global marketing teams.

Essential Duties and Responsibilities:

• Monitoring and executing tasks on a day to day basis through Asana (project management tool)

• Doing thorough keyword research and prioritizing keywords using our best practices

• Ensuring correct redirects, title tags, meta descriptions are applied on the web site

• Implement On page optimization and Off page optimization strategies for search engines

• Monitoring website health and SEO results to ensure high rankings

• Keyword planning for organic and aid campaigns

• Monitor campaign results, analyse key metrics and optimize click through rates

• Launch paid ad campaigns to generate high intent leads

• Work on Google analytics reports

• Optimize content for the website

• Track the website traffic flow and provide internal reports regularly through google analytics

• Creating and publishing website content like blog posts and event pages

• Ensure SEO best practices are properly implemented


• Good to have up to 1-5 years of digital marketing experience

• Good knowledge of website development

• Knowledge of digital marketing and various techniques

• Ability to perform research, and have an analytical bend of mind

• Keen and quick learner while ensuring high quality of output

• Excellent Microsoft Office skills

• Minimum of Bachelors (Technology/ Engineering) degree preferred

• Knowledge of following (any one or more of the below skill sets is good to have, the candidate doesn’t need to know all the below):


o UX

o Kentico CMS


o Java Script



o Google Analytics

Key Attributes:

• Passion for marketing and technology

• Ability to manage multiple projects in a fast-paced, deadline-driven environment

• Excellent communication skills with the ability to engage and influence at all levels

• Fast learner, adaptable and open to different cultures and approaches

• An innovative and creative thinker

• Excellent analytical skills

• Work well independently as well as part of a team

• Thrive in a fast-paced environment

• Fluent written and spoken English

At Basware you will be part of a profitably growing, dynamic and forward-looking company. We have an open working atmosphere and great Basware spirit. We offer you competitive compensation aligned with your competences and performance, a supportive team and an opportunity to build your career in an international environment that drives you to succeed.

About Company

Basware is the global leader in software solutions and services for purchase-to-pay and e-Invoicing. Founded in 1985 and headquartered in Finland, the company is listed on the Helsinki stock exchange and employs more than 1,800 employees worldwide. Basware helps businesses of all sizes and across all industries to streamline their key financial processes for more control, lower costs and proactive insights into cash flows. Employees are our most valuable asset and key to our company’s success. The continuous improvement of skills and the creation of a productive and friendly work environment is a high priority at Basware. Our corporate values include respect, courage, professionalism and goal orientation.
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