Send me more jobs like this

Assistant Marketing Manager- Cloud and IBM Technologies

Keywords / Skills : Assistant Marketing Manager- Cloud and IBM Technologies

5 - 8 years
Posted: 2019-01-02

IT/ Computers - Software
Marketing & Communications
Marketing Manager
Posted On
2nd Jan 2019
Job Ref code
Job Description

Title: Assistant Marketing Manager- Cloud and IBM Technologies
Experience:5-8 years of working experience in IT services/ product industry
Job Location:Techwave Office, Hi-Tech City, Hyderabad
Job Purpose:
Responsible for managing the company's marketing initiatives. Use market research and analysis to execute lead generation focused digital campaigns. Oversee the production of all sales and marketing collateral for the events, social media and digital campaigns. Build pipeline and report the marketing and campaign results diligently.
Job Responsibilities:What is the work like?
  • Executing lead generation focused digital campaigns that are service/ solution aligned driving higher up sell and cross sell across cloud computing units.
  • Building marketing programs for cloud Business unit to meet the set marketing objectives and targets across different geographies, channels, services and segments in support of our global marketing plan.
  • Developing marketing and sales enablement tool kits and content assets aka case studies, white papers, data sheets, client facing decks, social media posts and the like.
  • Monitoring campaign progress and lead flow while marketing through various channels and segment databases.
  • Partnering with creative teams, other internal stakeholders, and external agencies, channel partners and vendors in developing exclusive market ready campaign collateral.
  • Manage all aspects of event planning, execution, and follow-up for a wide spectrum of events from small, and regional events to nationwide conferences. These include events for Cloud, SAP, IoT etc
  • Creating social media messaging for Facebook, LinkedIn, and Twitter and augmenting the brand recall and visibility.
  • Proposing and managing marketing research projects and events; evaluating trends to generate consumer insights in support of improved marketing strategy and communications.

Skills and Qualifications:What do I bring to the table?
  • Bachelor's Degree (in Sciences, marketing, communications, public relations, or business), Master’s degree in Business Administration specializing in Marketing or Related Field.
  • Hands-on experience (4+ years) in executing digital campaigns through Pardot and Salesforce automation tools.
  • Thorough Knowledge of cloud computing and cloud technologies
  • Experience in digital campaign development and execution, nurturing client relationships, creativity, adaptability, market research analysis and content writing.
  • Competence as a creative writer with an eye for lead generating emails and landing pages.
  • Strong project management skills, strong problem-solving ability, including metrics-driven thinking, diligent stakeholder management, detail-orientated reporting, and Multi-Tasking.
  • Experience in working closely with sales teams, forecasting, monitoring market trends and enabling sales efforts for assigned service lines.
  • Strong understanding of social media messaging, website content, branding, campaigns and SEO and online brand value augmentation.

Similar Jobs
View All Similar Jobs
Walkin for you