• Implements the marketing communication strategy to support marketing plan
• Build and maintain consistent brand messaging, voice, and tone across all communication channels, Ongoing development of new ideas, creative concepts for online/offline brand storytelling.
• Develop content marketing strategies for acquisition of new customers and engage existing base.
• Write conceptualized and creative content for website, social media, blogs, articles, marketing collaterals, Landing Pages, creative copy, use cases, case studies, infographics, newsletters, promotional emailers, audio and video scripts etc.
• Explore and analyze product information from various sources to craft product descriptions to enhance customer search and select process
• Develop content calendar, planning and execution of all social media campaigns on Facebook, twitter, LinkedIn, Instagram etc., website blog and email campaigns.
• Responsible for developing content which is search engine friendly, in coordination with Designers, SEO specialists, developers and Key marketing team members.
• Writing, tweaking, editing, proofreading and producing grammatically error free and interesting content pieces.
• Support marketing & sales team in creating new business presentations, proposals and marketing material for use by sales personnel
Preferred candidates with Knowledge on tools like Hootsuite etc.