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Area Sales Manager (ASM) - Gujarat

Keywords / Skills : ASM, "Area sales manager", FMCG, distributor, "Channel sales" , "Channel management", Distributor Handling

7 - 12 years
Posted: 2019-03-11

Sales/Business Development
Area/ Territory Sales Manager
Master OF Business Administration (MBA)
Posted On
11th Mar 2019
Job Description
The ASM is responsible for driving new business; achieving sales targets; ensuring all sales and fulfilment processes are executed as per the agreed time frames; implementing sales plans and managing the sales team.


Sales Forecasting and Planning

• Responsible for his/her territory’s forecasting and sales tracking

• Increasing market share by developing new customers

• Preparing pipeline of sales accounts

• Preparing and setting sales targets for the sales team directly reporting to him based on their respective verticals and markets

• Taking initiates like promotions, offers and discounts to achieve sales projections

• Ensuring minimum return from stores

Service Orientation

• Meeting sales target as defined by Regional Sales Manager

• Negotiating sales price and discounts in consultation with Regional Sales Manager

• Following up with prospects for closure of sales

• Addressing customer complaints and fulfilling requirements within time

• Providing after sales support to the customer

• Ensuring on time collection from customers

• Monitoring and validating costs and ensuring they are within budget limits for the region

• Visiting retail outlets on a regular basis to monitor implementation of sales and promotional initiatives

• Maintaining and building relationships with customers and prospects

• Engaging in ethical behavior at all times

Team Management

• Ensuring adequate staffing of the sales team (executive and promoters) for his territory

• Ensuring sales processes are adhered to

• Deploying performance management system for his sales team

• Ensuring training and development needs of his region’s sales team are identified and met

• Taking the necessary initiative to retain & motivate team members

MIS and Reporting

• Monitoring sales and related data and drawing inferences to propose future course of action

• Ensuring all the weekly sales report from all sales executives reporting under him are collated and submitted to the RSM on a regular basis

• Ensuring proper maintenance of documentation such as contracts, agreements, TOTs, GRNs and NRGP with customers and invoices,

• Providing timely feedback regarding performance of the dealers and distributors to the respective RSM

• Preparing and sending collection reports to the regional sales manager on a periodic basis

About Company

Hexa Resource Axis India Private Ltd (HR Axis India) is a Human Resource Management Consultancy organization providing specialized HR services to clients in India across different sectors, since 2004.
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