Marketing & Communication Course

Pg Certificate Program In Marketing & Brand Management

Course Type: Certification | Study Mode: Online With Class Room
Keywords: Pg Certificate Program In Marketing and Brand Management | Brand Management
Course Provider:

Course Detail

Introduction

This program is designed with an aim to provide students a 360 degree view of various practical and applicable aspects of marketing and brand management that includes understanding different types of markets, competition, buyer behaviour and brand building. A sound understanding of such fundamentals helps students appreciate concepts of segmentation, targeting, positioning differentiating, pricing and branding strategies which are necessary to design effective marketing and branding strategies for the organization. The program concludes with sessions on integrated communication and digital marketing which are extremely relevant in the growing e-world.

Entry Requirements

For Indian Participants Graduates (10+2+3) or Diploma Holders from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.

For International Participants Graduation or equivalent degree from any recognized University or Institution in their respective country.

Other Information

Course Duration : 4 months

Course Fee : For Indian Residents: Rs 70,000+ taxes (Payable in 3 installments)

For International Students: USD 1,600