Marketing & Communication Course

Executive Programme in Digital Marketing

Course Type: Certification | Study Mode: Online
Keywords: Digital Marketing Courses
Course Provider:

Course Detail

The Online Marketing Mix
The Online Consumer
Customer Relationship Management 
Web 2.0 World
Social Media
Online Branding
Traffic Building
Web Business Models
Engagement Marketing through Content Management
Online Campaign Management
Consumer Segmentation, Targeting, and Positioning Using Online Tools
Market Influence Analytics in a Digital Ecosystem
Online Communities and Co-creation
The World of Facebook
The Future of Marketing-Gamification and Apps
Each course will be taught with the help of case studies, live corporate examples and general discussions. In order to provide greater industry insights, business leaders from different industries may be invited to share their
experiences. There would be a pre-work and post work component in each module.