Marketing & Communication Course

Executive Programme in Digital Marketing

Course Type: Certification | Study Mode: Online
Keywords: Digital Marketing Courses
Course Provider:

Course Detail

Introduction
E-Marketing
 
The Online Marketing Mix
 
The Online Consumer
 
Customer Relationship Management 
 
Web 2.0 World
 
Social Media
 
Online Branding
 
Traffic Building
 
Web Business Models
 
E-Commerce
 
Engagement Marketing through Content Management
 
Online Campaign Management
 
Consumer Segmentation, Targeting, and Positioning Using Online Tools
 
Market Influence Analytics in a Digital Ecosystem
 
Online Communities and Co-creation
 
The World of Facebook
 
The Future of Marketing-Gamification and Apps
 
 
Each course will be taught with the help of case studies, live corporate examples and general discussions. In order to provide greater industry insights, business leaders from different industries may be invited to share their
experiences. There would be a pre-work and post work component in each module.