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Marketing Manager Job Description

What is a Marketing Manager?

An individual with a marketing Manager job is one who has to handle all the operations related to the marketing of a company or a product. They are the main incharge of all the activities from start to finish that lead to driving results for the organisation or the company.

What does a Marketing Manager do?

There is a lot that comes under the responsibility of a marketing manager. They are the ones taking care of the budget, the direction they should focus the marketing campaigns on, etc. It is also a marketing manager’s job to work in coordination with different teams across departments and even a few other teams outside of their own departments. These may include advertising agencies and the likes. 

A marketing manager job opportunity also offers the ability to be involved in various other decision-making processes such as negotiation, preparation of sales and advertising contracts, revision of advertising material, etc. But, they are not the only decision-makers. After all, they do have to answer to their superiors as well. 

Marketing Manager job duties include:

  • Researching several new opportunities
  • Developing various unique marketing strategies
  • Implementing and conducting marketing plans
  • Administer the whole marketing team
  • Working with development team for products
  • Managing the company’s marketing budget effectively
  • Performing a few analysis on the company’s marketing strategy and its effectiveness
  • Ensuring effective communications in between different parties like the company and its consumers
  • Maintaining the company’s social media presence
  • Offering advice to executives pertaining to how the success of numerous marketing campaigns can be increased

Job brief for Marketing Manager 

At any company or organization, when it comes to marketing, it is about understanding the people, the customers. It also includes building awareness so the target customer knows about the various products/services and how they can satisfy the needs of the consumer. 

A majority of the organizations are looking for an experienced professional with the versatility to have a marketing manager job. The ideal candidate must have experience in developing and executing several marketing campaigns. They have to do this while managing and inspiring their entire team. 

They need to be comfortable with various day-to-day marketing activities while also curating long-term strategies. So much of the work also depends upon thriving with tight deadlines, along with a few needs that might be changing from time to time. 

Marketing Manager Responsibilities 

  • They have to create or come up with promotional ideas and information in order to drive business.
  • They have to coordinate with multiple channels for the sake of numerous marketing strategies.
  • They are required to manage budgets to be used for marketing campaigns
  • It comes under their responsibility to test out the newest marketing opportunities and tactics.
  • One with a marketing manager job is required to build relationships with various media outlets on behalf of their organization.
  • One of their main responsibility is to direct social media strategies
  • They have to evaluate the performances of countless marketing campaigns for the organization
  • They ar4e responsible for troubleshooting any of the marketing campaigns which may not have performed well
  • They must monitor and try to improve the SEO of their organization
  • They are responsible for the management of employees and several third-party vendors for the company
  • They are required to address several customer service problems
  • They have to come up with new ways in order to promote new products for their organization.
  • They need to be educating their employees about the various industry marketing trends.
  • They have to analyze customer feedback coming from multiple social media platforms.
  • They also analyze advertising returns. 
  • A marketing manager job also requires them to report to the upper management.

Marketing Manager Requirements

There are numerous marketing manager job requirements out of which some are:

  • They must at least have a Bachelor’s Degree in Marketing Management, Business management, or any related field. 
  • Having a Master’s degree is always a plus.
  • One must have proficiency with online marketing and several tools pertaining to that.
  • They should also have a knack for social media marketing strategies
  • A marketing manager job requires one to have proven experience within the field of designing interactive applications along with various networking platforms
  • They are often required to travel and hence must have the willingness as well as the ability to do the same
  • They should be able to Establish press and media contacts for the benefit of the organization or business

Average Salary for Marketing Manager  

City Minimum SalaryMaximum SalaryAverage Annual Salary
Mumbai₹ 3.2 LPA ₹ 27.1 LPA₹ 10 LPA
New Delhi₹ 2.8 LPA ₹ 20 LPA₹ 7.5 LPA
Bangalore₹ 3 LPA₹ 26 LPA₹ 9.5 LPA
Pune₹ 2.5 LPA₹ 20 LPA₹ 7.6 LPA
Gurugram₹ 3.6 LPA₹ 30 LPA₹ 11.5 LPA

These are just the trends that have been in place in a few major cities. But these may vary when it comes to some other cities based on the cost of living in them. 

Key Skills For Marketing Manager job

A candidate has to have the following  marketing manager job skills:  

  • A Bachelor’s degree is a priority. It can be in any field like business, marketing, or other related field.
  • They must have excellent written and verbal communication skills.
  • They should have proven experience of developing various marketing plans and campaigns for the organization.
  • They should be able to have strong project management, multitasking ability, and good decision-making skills.
  • One must have a metrics-driven marketing mind with a keen eye for creativity.
  • They should have relevant experience with marketing automation as well as CRM tools.

Why pursue a career as Marketing Manager?

The marketing manager position is one that many people desire to have. And you may, too, if you have the following considerations in mind:

  • It is a dominant position that is required in almost all industries. Yes, various new ways have come to light to do it, but that has only made it much more dominant.
  • One can get a marketing job anywhere across the world. It is among those where one can have an international career.
  • The salary for a marketing manager job is better in almost all the major countries, which makes it a much more preferable career choice for many candidates. 
  • The role comes with a lot of challenges that are ever-evolving. This calls for a creative mind on the job.

If you like all the above reasons and think you can do it, then a marketing manager job is surely for you.

How to Become a Marketing Manager?

In order to become a marketing manager, one needs to check the following boxes:

  • In order to pursue a career as a marketing manager, one must make sure that they have a relevant Bachelor’s degree in Marketing Management, Business management, or any field related to them.
  • One can also further go for a Master’s degree within a relevant field. Many recruiters very much prefer this. 
  • One can also straight away gain some necessary experience in the related field or this field. 
  • People also go for MBAs, and those candidates are also given preferential treatment many times due to their qualifications.
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