Here's How to Answer the 10 Most Common Social Media Interview Questions

A career in social media was unheard of sometime back. Who could have thought of that you could be paid for spending your time on Facebook, LinkedIn, Twitter, Instagram or Pinterest for that matter? Today, social media marketing is a popular career choice among today’s youth.

If you are looking for a job in social media, we have compiled a list of 10 most common social media interview questions along with answers to help you win your interview.

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List of the 10 Most Common Social Media Interview Questions

• What, to you, is the impact of social media marketing?
• What are the KPIs for measuring social media campaign performance?
• How do you make a video go viral?
• How can you amplify engagement on Twitter?
• What is your opinion on managing negative comments on social media platforms?
• How can LinkedIn be used for marketing?
• What’s a good time for social media posts?
• How do you keep abreast of the latest developments in social media?
• What do you understand about social media ROI?
• Are you okay with travelling for the job? 

Here are the common social media interview questions along with answers. 

1. What, to you, is the impact of social media marketing? 

Possible Answer: Brands are allocating significant budgets on social media because of its flexibility. Its ability to lend itself to customisation yields more effective ads and campaigns, making it measurable for businesses. Brands can target specific customers across various categories such as industry, education, purchase patterns, geographies, and behaviour on the platform. Television, radio or print media are unable to yield such accurate measurements.

2. What are the KPIs for measuring social media campaign performance? 

Possible Answer: Key performance indicators or KPIs differ from platform to platform. Some that prevail across platforms include number of views on videos; comments and mentions; clicks, likes, and shares; profile visits; followers or page likes; traffic redirected to the website (traffic).

3. How do you make a video go viral?

Possible Answer: Any motion marketing collateral, whether branded content or direct advertising, is driven by the audience that the brand intends to target. Apart from this crucial element, the duration of the video, how catchy it is and how it is distributed matter equally. If the first 20 seconds of the video are gripping and encourage the viewer to take action then paid pushes on social media platforms and also sending links to specific influencers, bloggers and journalists will have a significant multiplier effect.

4. How can you amplify engagement on Twitter?

Possible Answer: Timing is key when it comes to Twitter. At what time of day is the majority of your audience most active? Posting high quality and well-composed images with appropriate hashtags and limiting tweets to 280 characters instead of spilling onto multiple tweets is a simple but effective start.

5. What is your opinion on managing negative comments on social media platforms?

Possible Answer: Promptness, politeness, and avoiding confrontation are key to brand responses on social handles. If it’s a negative comment, there’s even more reason to respond within the first 24 hours, acknowledging the problem, taking responsibility and even apologising are important responses. As a preventive measure, it would be ideal to have an exhaustive list of Frequently Asked Questions (FAQs) on the brand website. Damage can further be controlled by avoiding responding a third time. No matter what, the crisis should be documented on email at every stage.

In fact, customer service in general can be conducted through social media and contained by moving detailed responses to direct messaging.

6. How can LinkedIn be used for marketing?

Possible Answer: LinkedIn is a most effective platform for business as well as individual professional networking. Their API still allows for organic promotion. And all of its 467+ million user base is far more focused, so finding target audience is easier, faster. Content creation can be direct and a lot more interaction can be expected. As a b2b as well as recruitment networking platform, LinkedIn is great for organisational branding.

7. What’s a good time for social media posts?

Possible Answer: There are general guidelines to begin from scratch - between 1 p.m. and 4 p.m. is great for audience engagement on social media. But any time outside of the 8 a.m.-to-8 p.m. slot is regarded as least effective. That said, the ideal way to figure this out is to check your brand’s social media insights and analyse your audience response best. In general, Wednesday afternoons are best for content testing, but perhaps your audience only shows up on Sunday afternoons? Moreover, the purpose of your content or product matters most in when your audience will seek you out.

8. How do you keep abreast of the latest developments in social media?

Possible Answer: Following trade media and industry specific media is a no-brainer. Apart from this, I also keep a close watch on websites of the various platforms where the organisations might make new announcements. Between these, I think I have my ear firmly to the ground.

9. What do you understand about social media ROI?

Possible Answer: Social media marketing may not demand millions like print, tv or outdoor advertising, but it’s still an investment. The return on investment works much the same way as any other investment - there’s a goal, a certain amount is estimated and invested, and various efforts are made to ensure the investment earns in multipliers in terms of response. These returns can be in sales and revenue (most importantly, but also-), website traffic, contest entries, the number of leads generated, clicks, etc.

10. Are you okay with travelling for the job?

Possible Answer: Sometimes preparing a robust social media campaign may mean sitting face-to-face with the customer and understanding the requirements. If this means traveling to another location, I have no qualms. Experiencing the client’s base is both, helpful in designing the campaign as well as gives me the chance to explore a new city!

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