Cracking a digital marketing interview is about keeping up with the trends. It’s about how much you know and if you can apply what you know in your job.
No doubt, interviews have been fabled as death pits. But that is all, a fable! Notwithstanding the accompanying nervousness and hesitance, with sufficient preparation and thorough knowledge into your subject, you can succeed. Importantly, be it digital marketing or anything else, the core idea is to grease up your basics and turn the applicability of your info into practice.
Here are the ten basic digital marketing interview questions and answers.
1. How would you define digital marketing in brief?
Digital marketing may be defined as the process of reaching out to customers through digital media such as the internet, mobile communication etc.
2. Why do you think online marketing is preferred to offline modes?
The most obvious advantage of online marketing is its insuperable capability of customer outreach. Plus, online marketing involves a considerably curtailed expenditure both of time and money. Apart from the potential of a diverse audience/customer base, one of the major merits of digital marketing is that the least things are accurately measurable.
3. Do you have any idea on the concept of the responsive website?
Yes. As the name suggests, the responsive website is fundamentally a site created through Responsive Web Design. Essentially, the chief purpose of the responsive website is to furnish fast service and forge computability with a multiplicity of browsers and devices.
4. Can you define the AMP?
Yes. AMP or Accelerated Mobile Pages is a project that was announced by Google in October, 2015. It was formally operative in the year 2016. Basically, the chief purpose of the AMP is to enable a quicker downloading of pages on mobile devices.
5. What do you think is the difference between branding and direct marketing?
So far as branding is concerned, it is essentially a mass outreach program. Any advertiser looking forward to branding his or her products would need to sufficiently expose his or her brand on popular channels and sites. For instance, the most popular examples or tools for branding include the likes of custom ads, YouTube ads, display ads target and remarketing.
Direct marketing, on the other hand, is more concerned with the aspect of the concerned advertiser communicating directly with his or her target audience. For instance, shopping ads, SNOs and dynamic search ads are direct marketing examples.
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6. Do you have any idea about the concept of Google AdWords Remarketing?
Fundamentally, the Google AdWords is yet another form of online advertising that is meant to enable sites to show all targeted ads to users who have already visited their site but did not make any purchase whatsoever. The chief utility of the Google Adwords is to target the right customers with the right ads at the right time.
7. Are there then no limitations to digital marketing?
Indeed, digital marketing has its own share of demerits. For instance, one of the most evident limitations of digital marketing is overwhelming competition. Plus, it is especially overbearing in that it primarily deals with hectic amounts of data, thereby contributing to confusion and data misrepresentation. Indeed, one of the major demerits of digital marketing is that users should be able to read data and use it in accordance. If not, the overwhelming tracks of data may easily riddle the user conscience.
8. After digital marketing, do you think traditional marketing may still look forward to a sustainable future?
Any sweeping statement cannot be said regarding this. Broadly speaking, it may be said that in spite of the influence of digital marketing, traditional marketing is still here to stay. In fact, what is especially notable is that both schools are integrating with each other in order to better evolve the dynamics of contemporary business. Essentially, both have their merits and demerits. Therefore, it is best to make a conglomerated and balanced approach without shirking either of the two.
9. What do you understand by the term ‘bad links’? How do you profess to identify one?
Any backlink that tampers with the guidelines laid down by Google may be defined as a bad link. In order to identify one, the following situations may be underscored:
• Links from websites which are not essentially included in the Google index.
• Spam links.
• Penalized website or poor authority website.
• Links from low traffic.
10. How do you think you can improve conversion rates?
Broadly speaking, it may be said that conversion rates can be increased by testing various elements on site, especially on the landing page. Additionally, experimentation with the layout and style of the landing pages may equally contribute to improved conversion rates.
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