Keyskills: Primary responsibilities Analyst & amp; Advisory Relationship (Influencer Marketing) Analyst Relationship Management, Competitive Report participation and submission, Strategic Advisory Sessions, Analyst Inquiry, Analyst Briefings Advisory Relationship Management & amp; Communication Market Planning & amp; Analysis Market Segmentation, Opportunity Analysis, Voice of the Customer, Competitive Analysis. Conduct Market Research, understand buying behavior, product composition. Conduct periodic product analysis and optimize as needed. Core Competency Identification & amp; Brand & amp; Positioning Positioning & amp; Messaging Value Proposition Development Create high-impact internal and customer-facing materials that clearly communicate the value and unique advantage of our services / Solutions Develop vertical-specific content and materials ott better reach target industries and partner-specific materials Go-to-Market Field Marketing Programs - Define the field marketing programs - trade shows, drive promotions, webcasts, websites, and direct mail. Thought Leadership – Create Point-of-view papers Public / Analyst Relations Digital Marketing – Blogs, Social media, Website development and traffic analysis Collateral – Video, high quality designed brochures, videos, scenarios, story boarding Customer Relationship Account-Based Marketing Develop and manage customer marketing / reference materials including case studies, customer videos, and customer profiles Marketing ROI Develop and track budgets. Measure success of various marketing campaigns. Drive profitable sales, brand growth and loyalty for a number of solution marketing areas Help achieve product business objectives and revenue goals. Requirements include: 7 or more years of software / services product marketing experience Good know knowledge of Cybersecurity & amp; Risk Services market preferred Excellent verbal and written presentation skills Excellent interpersonal skills, with a proven track record of establishing credibility with key customers, prospects and business partners, sales, customer support and development Experience in developing effective and crea
Summary: In this role you will handle end to end marketing responsibilities and define the key service line positioning of Cybersecurity & Risk Services (CRS) and drive the go-to-market plan to meet busin..
Bengaluru / Bangalore