Job DescriptionExprience : Min 8 - 15 yearsRoles & Responsibilities: 1. Marketing plan
Goal plan, Targets, Design, implement, and facilitate annual marketing plan for the Brand.
Support and facilitate development and implementation of section business/marketing plans.
Translating business unit objectives and strategies to develop brand portfolio objectives, strategies and plans to facilitate business unit growth.
Develops marketing strategy, based on knowledge of establishment policy, nature of market, copyright and royalty requirements, and cost and markup factors. 2. Marketing budget
Plan and administer the firms Marketing Operations budget.
Supporting development of regional marketing budgets. 3. Manage Marketing and PR activities
Negotiates with media agents to secure agreements for translation of materials into other media.
Edits materials according to specific market or customer requirements.
Develop promotional materials including marketing collateral and print copies. 4. Oversee business development activities
Efforts through Business Development Coordinator
Assisting attorneys in strategic planning for client presentations, beauty
Offer coaching for prospective client meetings, presentations, etc.
Work with regional offices on designing and implementing prospecting and client contact systems. 5. Oversee corporate communications activities
External communications and systems
Internal communications and systems
Public relations efforts
External vendors and consultants 6. Manage marketing dept
Supervise Marketing Assistant, Client Services Administrator, Communications Manager, Practice Development Manager and Regional Marketing Manager(s).
Make staffing and hiring decisions within marketing department.
Build and develop a marketing team which is competent, commercially astute, dedicated and efficient.
Manage day to day activity with PR, press and marketing communications agencies. 7. Develop and administer marketing database
Includes client and prospect information, mailing list applications, access to financial reports, etc. 8. Develop business unit
Develop and deliver insightful presentations and strategies to the business unit and executive committee where appropriate.
Ensure the integration of the business unit marketing function within that of the greater group, and ensure that the business unit optimizes its use of shared and support services.
Assist the business unit to meet its objectives, live the values and culture and to practice company policies. Skills and Specifications:
Education and Qualification:
- Detailed-oriented with ability to oversee projects from origin through execution.
- Willingness to learn and should be able to flourish in a high growth, dynamic, entrepreneurial environment.
- Effective communication skills, both oral and written.
- Self-starter, entrepreneurial with hands on approach towards business.
- MBA/ Bachelors degree in marketing or any related field from an accredited institution.
- Specialization in marketing and brand development.