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Keywords / Skills : marketing automation, Run regular social promotions, product development, portfolio management, Optimize our marketing automation

3 - 5 years
Posted: 2017-10-13

Industry
Recruitment/Staffing/RPO
Function
Sales/ Business Development
Role
Sales Exec/ Sales Representative
Education
Other
Stream:
Other
Posted On
13th Oct 2017
Job Ref code
60331968
Job Description

• Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
• Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
• Build and manage the company’s social media profiles and presence, including Twitter, LinkedIn, and additional channels that may be deemed relevant.
• Create shareable content appropriate for specific networks to spread both our brand and our content.
• Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
• Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
• Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.
• Run regular social promotions and campaigns and track their success (e.g., Twitter chats, LinkedIn discussions, etc.).
• Distribute content that educates and entertains our audience and supports marketing goals.
• Drive consistent, relevant traffic and leads from our social network presence.
• Explore new ways to engage and identify new social networks to reach our target buyers.
• Track, measure, and analyze all initiatives to report on social media ROI
• Product promotions and other Marketing & Business Development Activities.
• Responsible for the achievement of set goals on marketing and distribution.
• Assist/ manage the integral process of product development, portfolio management. Establish distribution customer partnership for long term sales growth.
• Managing participation in Domestic events related to DTC. Key Skills:Requirements
• Master’s degree or equivalent work experience.
• Past experience in marketing preferred.
• Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
• Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.
• Bonus skills: HTML/CSS, Adobe Creative Suite, Knowledge of Hubspot

Experience: 3 – 5 Years

Qualification : Post Graduate



About Company

About Morpheus Consulting

Morpheus Consulting understands the dynamics attached to talent acquisition, relationship management and the required service levels within the regional industry. Our heritage is now our main strength as we continue to work within our core markets to deliver key account management and strong contingency recruitment practices to our clients and candidates.
Recruitment is a people-focused business – our success and growth are reliant upon our people. Our team of 130 consultants based in Middle east, Asia and Africa offer a blend of international recruitment experience, coupled with a platform of local market and industry knowledge.

Morpheus Consulting has its presence since 2007 and has established itself as a reputed recruitment specialist in its industry. With footprints in Asia, Africa and the Middle East, we offer professional and bespoke contingency and retained search services across a variety of industrial sectors. This vast experience, industry expertise and knowledge enables our consultants to identify and present the highest quality candidates to our clients, in line with their business objectives and culture.

We have built our brand by investing in people, whether it is our own consultants, candidates, or clients. This core value is central to our success, which underpins everything we do, and in return has translated into a successful and established Morpheus Consulting brand that our clients and candidates can trust.
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