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Specialist – Paid Performance Marketing (Digital Marketing) - Mumbai

Keywords / Skills : Digital Marketing, SEO, SEM, Search Engine Marketing, Google Analytics, Online Marketing, Internet Marketing, Search Engine Optimization, SMO

3 - 7 years
Posted: 2018-02-07

Job Description
Job Title: Specialist – Paid Performance Marketing

Reporting to: Head Organic Acquisition and Conversion

Department: Marketing

Job purpose: Responsible for the role managing & developing key initiatives & driving the ROI focused Performance Campaigns.

Key Responsibilities:

Drive & Manage all Paid Digital Campaigns (SEM, Search, Display, Social, Affiliates etc.)

Manage & team’s ownership of all CPC, CPL, CPA, CPM traffic and conversion for the group

Manage budget of more than 20 Crores with the team and ensure quantity and quality and cost effective consumer acquisition flow along with team

Setting up Monthly & Quarterly Targets along with the head of performance marketing

Measure ROI, KPI & Prepare Budget

Measure performance of Digital Marketing efforts using Google Analytics & other Analytics tools

Perform Competition Analysis

Stay up-to- date with new developments in Digital technology

Work with team for Day to Day Optimization

Strategize & Plan with team to achieve goals

Educational Qualification: Graduate / Post Graduate

Experience:

Minimum 3 years of overall work experience

At least 2 Years in Digital Marketing

Minimum 1 Years Hands-on in Google Adwords & Facebook Ad Manager

Technical Skills:

Hands-on in Google Adwords, Facebook Ad Manager, Bing Ad Center

Understanding of Google Analytics is a must

Proficiency in MS Excel & PowerPoint

Behaviour Skills:

Good understanding of all levers for quality and quantity lead generation

Good understanding of processes and steps for closure of leads to real conversion

Good understanding of driving pure e-commerce like performance where direct closure happens online

Good in handling & negotiating with Affiliate Vendors

About Company

We at Vitasta Consulting Pvt. Ltd are servicing the talent acquisition needs for many national and international clients across various domains.
We have been helping find a large number of our clients quite a few leaders, functional experts as also emerging precocious talent since 1997.
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