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Keywords / Skills : SEO, Search engine optimization, Webmaster, metadata, Content strategy, Web Application Development

7 - 10 years
Posted: 2017-09-20

Entertainment/ Media/ Publishing
Other Roles
Any graduate
Posted On
20th Sep 2017
Job Description

Roles and Responsibilities

  • Develop a holistic SEO strategy focused on the purpose, objective, and all key aspects of a web portal
  • Perform technical audits, monitor and analyze key elements pertaining to both SEO and general performance, and recommend fixes/improvements

o   Work with the development team to ensure best practices from a SEO perspective are properly implemented on newly developed code

o   Recommend changes to website architecture, content, linking and other factors that impact SEO

o   Perform on-page and off-page optimization of web portal

o   Work with content developers to drive SEO in content curation and development

o   Ability to provide recommendations and execute strategies for content development with respect to general and keyword specific goals

o   Provide data driven reports on progress such as rankings and goals

o   Responsible for analyzing goals and designing marketing plan that works best

o   Should be up-to-date with the latest SEO news and methods such as Google’s Algorithm

o   Thoroughly monitor website performance, and take necessary steps to improve performance and traffic

o   Create digital marketing channels and techniques to increase brand awareness

o   Validate and recommend potential vendors, if outsourcing the SEO activity

o   Define acceptance criteria for outsourced activity from a SEO perspective

o   Monitor progress of outsourced activity and work closely with vendors

o   Accept additional ad-hoc responsibilities as assigned due to changing business needs

 Skillset Required

o   Proven SEO Experience

o   Expertise in Analytics and Webmaster tools

o   Ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills

o   Functional understanding of HTML, CSS, JavaScript, PHP, UX, IA, SEM, Content Strategy, and Social Media

o   Experience in building organic search traffic and improving SERPs

o   An up-to-date, working knowledge of current, past, and projected trends in the SEO industry

o   Familiarity with the best tools in the trade

o   Should have good interpersonal skills and multi-tasking abilities

o   Excellent time-management and prioritization skills

o   Should be able to work in a team or individually


Experience and Qualifications

o   8 to 10 years of experience in the SEO industry

o   Experience in CMS based web portals / web application development

About Company

SPi Global is one of the world's largest and most diversified Business Process Outsourcing (BPO) service providers in terms of clients, geographic presence, and capabilities. We have defined the highest standards of excellence together with our clients for Knowledge Process Outsourcing (KPO) and Customer Relationship Management (CRM). Our global team of over 18,000 dedicated BPO professionals makes this possible.

We are also proud to let you know that SPi Global has been the "BPO Company of the Year" for 2011, a recognition given by the International ICT Awards. For more than 30 years, we have been offering Fortune 500 companies a full roster of high-quality, innovative end-to-end solutions.

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