ATL and BTL Marketing Activities – Planning and Execution:
Quarterly/Annual Budget Planning and Approval:
Yearly and Quarterly Sales Forecasting of all the brands – Present Sales Study, Present Marketing and sales activity study, Competitors Sale, Key Customers Study, Consumer Base Study, Problematic Towns Study, Forming a strategy for growth and investment.
Media Vehicles Budget Planning for the entire year (Quarter wise) of various ATL and BTL Activities.
IOM Issue to concerning Department to communicate approved Budget from Management.
Monthly tracking of marketing activities, creating provisions of spend, budget reversals.
Accounting and keeping track of investments.
Media Buying: FCT on Regional Channels, OOH Space Buying, Magazines and Newspaper Media Buying.
FCT Campaign - spot buying, RODP Buying
Brainstorming with Agencies – Ideation, Inviting Proposals from multiple key agencies, Neck Throat Negotiation on monetary terms with high GRP Target.
Deal Closure and Execution, scheduling particular Time Bands on Air to connect with the High TRP rated Serials and Movies considering our Target Group, Evaluation of Pre and post plan to make sure the effectiveness of GRP Targeted.
Paid Publication space buying considering the parameters in relevance to our TG, circulation, effective reach, particular insertion schedule, Negotiating for best space in least cost and Deal Closure
MARKET VISIT AND COMPETITOR STUDY:
Problematic Market visits with ASM to understand the situation.
Marking Growth Potential of Market for our range of brands.
Competitor study in Market – Push and Pull Strategies Applied to get the mileage for their brand.
Key Customer Visit – to make a healthy sustainable relationship
Key Competitor Customer Visit – To position our brand in good imagery and understand the issues pertaining to non-movement.
Sales team support in new town by planning a parallel BTL small Pull activities.
CUSTOMER CONFERENCES AND MEETINGS:
Planning of Event – Budget Formulation, Venue Finalization, Execution of Conference.
Maximum Brand Building exercise to promote all our brands in good imagery to Customers.
PROMOTERS AND MERCHANDISERS PLANNING:
Zone wise Promoter and Merchandiser requirements from ASM of GT and MT
Promoters/Merchandisers Budget Formulation and Approval
Manpower supply agency hiring and management
WEBSITE, SOCIAL MEDIA AND PR Agency Coordination and Management.
Agency Finalization – Minimum retainer ship fees with quality work
Artwork request placement
Continuous Follow up to meet the deadline of artwork
POS MATERIAL REQUISITION
Promoter T Shirts, Flyers, Writing Pads, all Marketing collaterals – maintaining stocks in pipeline and alarming when it reaches the base level for replenishment
EVENTS PLANNING AND EXECUTION
Corporate Connect Programs, Residential Marketing Programs, Ladies Wing Association.