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Marketing Head

Keywords / Skills : Marketing Activities, Marking Growth Potential

8 - 10 years
Posted: 2018-01-14

Marketing & Communications
VP/ GM/ Head - Marketing
Posted On
14th Jan 2018
Job Ref code
Job Description

ATL and BTL Marketing Activities – Planning and Execution:

Quarterly/Annual Budget Planning and Approval:

Yearly and Quarterly Sales Forecasting of all the brands – Present Sales Study, Present Marketing and sales activity study, Competitors Sale, Key Customers Study, Consumer Base Study, Problematic Towns Study, Forming a strategy for growth and investment.
Media Vehicles Budget Planning for the entire year (Quarter wise) of various ATL and BTL Activities.

IOM Issue to concerning Department to communicate approved Budget from Management.

Monthly tracking of marketing activities, creating provisions of spend, budget reversals.

Accounting and keeping track of investments.

Media Buying: FCT on Regional Channels, OOH Space Buying, Magazines and Newspaper Media Buying.

FCT Campaign - spot buying, RODP Buying

Brainstorming with Agencies – Ideation, Inviting Proposals from multiple key agencies, Neck Throat Negotiation on monetary terms with high GRP Target.

Deal Closure and Execution, scheduling particular Time Bands on Air to connect with the High TRP rated Serials and Movies considering our Target Group, Evaluation of Pre and post plan to make sure the effectiveness of GRP Targeted.

Paid Publication space buying considering the parameters in relevance to our TG, circulation, effective reach, particular insertion schedule, Negotiating for best space in least cost and Deal Closure


Problematic Market visits with ASM to understand the situation.

Marking Growth Potential of Market for our range of brands.

Competitor study in Market – Push and Pull Strategies Applied to get the mileage for their brand.

Key Customer Visit – to make a healthy sustainable relationship

Key Competitor Customer Visit – To position our brand in good imagery and understand the issues pertaining to non-movement.

Sales team support in new town by planning a parallel BTL small Pull activities.


Planning of Event – Budget Formulation, Venue Finalization, Execution of Conference.
Maximum Brand Building exercise to promote all our brands in good imagery to Customers.


Zone wise Promoter and Merchandiser requirements from ASM of GT and MT
Promoters/Merchandisers Budget Formulation and Approval

Manpower supply agency hiring and management

WEBSITE, SOCIAL MEDIA AND PR Agency Coordination and Management.

Agency Finalization – Minimum retainer ship fees with quality work
Artwork request placement
Continuous Follow up to meet the deadline of artwork


Promoter T Shirts, Flyers, Writing Pads, all Marketing collaterals – maintaining stocks in pipeline and alarming when it reaches the base level for replenishment

Corporate Connect Programs, Residential Marketing Programs, Ladies Wing Association.

About Company

About Morpheus Consulting

Morpheus Consulting understands the dynamics attached to talent acquisition, relationship management and the required service levels within the regional industry. Our heritage is now our main strength as we continue to work within our core markets to deliver key account management and strong contingency recruitment practices to our clients and candidates.
Recruitment is a people-focused business â€" our success and growth are reliant upon our people. Our team of 130 consultants based in Middle east, Asia and Africa offer a blend of international recruitment experience, coupled with a platform of local market and industry knowledge.

Morpheus Consulting has its presence since 2007 and has established itself as a reputed recruitment specialist in its industry. With footprints in Asia, Africa and the Middle East, we offer professional and bespoke contingency and retained search services across a variety of industrial sectors. This vast experience, industry expertise and knowledge enables our consultants to identify and present the highest quality candidates to our clients, in line with their business objectives and culture.

We have built our brand by investing in people, whether it is our own consultants, candidates, or clients. This core value is central to our success, which underpins everything we do, and in return has translated into a successful and established Morpheus Consulting brand that our clients and candidates can trust.

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