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Manager Marketing

Keywords / Skills : customer relationship management, marketing activities, Prepare annual and quarterly budgets, quality check and factual correction, understanding machines

6 - 10 years
Posted: 2018-01-14

Marketing & Communications
Marketing Manager
Posted On
14th Jan 2018
Job Ref code
Job Description
  • Formulate Marketing strategy for the company in line with the organization strategy to drive top line growth, desired positioning in the market and Brand recall.
  • Understand customer needs and develop systems and processes to respond to them ensuring effective customer relationship management

Key Responsibilities:
  • Responsible for identifying and leading marketing campaigns that drive sales and educate clients about the projects. Create collaterals and brand communication, overseeing the departmental budgets.
  • Administering prospective (client) database to meet, motivate and ensure steady growth. Manage junior level marketing personnel to ensure smooth functioning of the Marketing departmental KRAs.
  • Ensure maximum positive lead generation for the premium projects through various online and conventional campaigns.
  • Keep in regular touch and abreast with the respective site dynamics. Handling site visits and conducted surveys for commercial & business feasibility. Study and be updated with the relevant competitions and their activities.
  • Identify key markets and target segments to prepare an outreach program – both Corporate and Project Level.
  • Identify a Marketing roadmap for 6months, break it up into monthly & quarterly objectives and prepare MIS to indicate achievements, gaps and course-correction.
  • Prepare and maintain budget as a percentage of projected revenue against projects. Marking a certain component towards corporate marketing so as to make it a self-sustaining cycle. Budget to include all marketing, production, sales support activities. Prepare Annual Budget for total Communication spend of the team (including man-power/ awards & infrastructure), which involves Print & Press Ads, CSR, collaterals, exhibitions and seminars, training programs/workshops, sponsorships etc. Follow the Annual budget on a Monthly and weekly provision throughdrafting of immaculate program calendar spread over the year and split into macro time slots of months-weeks- days and even hourly planning for particular events.
  • Break up of Marketing would mean - Media relations through PR, Marketing Communication towards corporate and project related activities, which would include but not be limited to print & outdoor media circulation & placements, identifying key markets & proposing appropriate road show participations.
  • Ensure the Brand promise, Corporate Philosophy, Corporate Front, & Colour Palette are adhered to across communication – both in visual & tone of the communication, which would include all forms of conventional media and online as well.
  • Liaise with media to negotiate effective & efficient media to ensure outreach of communication to appropriate audience & maximise radius coverage within the budget limits.
  • Coordinate with creative, media release and other agencies to meet schedule in line with the road map.
  • Facilitate partnerships, sponsorships with events and media properties to leverage the Brand promise to the target segments.
  • Quality check & control on production of marketing collaterals, which would include but will not be limited to brochures, flyers, print ads, outdoor fabrication, road show set-ups, etc.
  • Support Sales Team with the availability of collaterals to aid sales. Identify road shows participations in target markets and support the team in fabrication of the same.
  • Propose, finalise and execute customer engagement activities and communication with the CRM Team.
  • Ensure quality check and factual correction of the IVR system in sync with the Sales and CRM Team. To keep both in line with the tonality of the Brand.
  • Support CRM Team with all forms of external communication including but not limited to direct marketing collaterals, client communique, external newsletters etc.
  • Coordinate Intra-departmental approvals to ensure that all/any communication rolling out is factually correct and does not implicate any legal consequences.
  • Planning, developing, implementing strategies and marketing activities for various projects - Prepare annual and quarterly budgets represent the company at external events and trade meetings to endorse Brand and projects

About Company

From big transnational corporations to fast growing SME's to fledgling start-ups every corporate body is looking for top talent. All of these are keenly aware that the only real competitive advantage they can have and build in today's flat world is the "human capital".

We are servicing this need for many national and international clients across various domains. We have been helping find a large number of our clients quite a few leaders, functional experts as also emerging precocious talent since 1997.

We credit all our success to three things; customer centric work systems, unflinching belief in our corporate values and our synergy enhancing team. We see repeat business and referral as the operative driver of customer feedback.
For more details on us visit

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