Duties and Responsibilities:
• Strategize, manage and execute implementation of SEO/SEM/SMO/SMM/PPC campaigns
• Work with marketing director to design, build, and coordinate a wide mix of digital marketing campaigns and activities: SEO, paid search campaigns, social networks, blogs, etc.
• Develop high converting landing page and manage versioned landing page development to drive maximum conversion and ROI.
• Optimization of site content, find content gaps and strategically builds internal and external links.
• Manage and optimize Clients use of social media accounts including twitter, LinkedIn, Face book, Blogs, YouTube, Slide Share & other Forum etc.
• Develop, implement, manage and analyze new and alternative social media strategies using social media techniques and practices, and make recommendations for optimum visibility and traffic across the clients corporate brand and products.
• Monitor and provide traffic, conversion, & ranking analysis, competitive analysis and search behavior research
• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
• Monitor and keep pace with the ever-changing world of search engines to ensure compliance with guidelines and algorithms, and maximize clients presence.
SEO, SEM, SMO, SMM, PPC, Keyword Analysis
Competitor Analysis, Link Building, Local Listing, Forum Posting
Directory Submission, Social Book Marking
Blogs and article writing
Search Engine Optimization
Social Media Optimization