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Digital & Data Marketing Specialist

Keywords / Skills : Website Developer, Web Design, Visual Design, Photoshop, Illustrator, Digital Marketing, Online marketing, Internet marketing, SEM, Business development, Digital Marketing, Google Adwords, Social Media Marketing

2 - 5 years
Posted: 2017-10-13

IT/ Computers - Software
Social Media
Marketing & Communications
Graphic Designer/ Animator
Executive - Internet Marketing
Social Media Executive
2.00 - 4.00 lacs
Posted On
13th Oct 2017
Job Description

Global Vision Immigration Canada is hiring Digital & Data Marketing Specialist for their New Delhi office.

The Digital & Data Marketing Specialist will be responsible for developing and implementing a digital Marketing strategy to increase traffic to the website and improve the conversion of traffic to customers.

Key Responsibilities:
  • Involved in planning and executing strategies to increase traffic to our website – (both Organic and Paid).
  • Oversee website traffic tactics for SEO, Online and Offline awareness, SEM, CPM, CPA, Social Platforms (Facebook) and possibly Affiliate marketing. Create and manage digital ads and digital assets across all platforms
  • Develop advanced drill down KPI and Metrics to measure campaigns and initiatives.
  • Lead all Digital reporting initiatives including FB Pixel and Google conversion tracking
  • Develop Data and Analytics to guide the marketing decisions of the company. Projects in this area would include customer data model, Email behavior and marketing performance analysis.
  • Develop a Sales Conversion funnel to Optimize sales by Increasing conversion rate, increase revenue per sale
  • Regular review of website performance for possible improvement projects and code improvement
  • Website usability – Track user flow and behavior on website, understand how a visitor uses the website, reduce friction points on the site.
  • Manage and coordinate outside resources
  • Recommend new tools and platforms to improve digital marketing including marketing automation and personalization.
Required Skills:
  • Post-secondary education in Business, Digital Marketing, Graphic Design with a focus on Web Commerce
  • A minimum of 2-3 years industry related work experience in Digital marketing and commerce
  • Experience in digital marketing strategies and implementation of tools with proven outcomes.
  • Desire to learn and improve in the ever-changing digital world
  • Knowledge of Google Ad words, Graphic design, and Web Developing required 
  • Experience working in the Immigration industry is an added advantage
  • Experience applying digital tools and technologies with a solid understanding of social media platforms, and strategies
  • Experience in digital marketing landscape, customer acquisition, engagement, paid and organic traffic, SEM, SEO, social media, display, mobile, video, email and content marketing.
  • Strong capability of interpreting, reporting and presenting of data, strategy, insights, KPIs
  • Ability to manage multiple takes and meet deadlines with good track record of team collaboration

Salary: 2,00,000 to 4,00,000 per annum.
Start Date: ASAP

Job Location:
Devika Towers-6, 9th Floor, Unit#910, Nehru Place
New Delhi, India 110019

Interested candidates contact us ASAP with your resume at [HIDDEN TEXT]

About Company

Global Vision Immigration Inc
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