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Digital Business Manager

Keywords / Skills : Analytics, Digital Marketing, Online marketing, SEM, SEO, SMO, Link builder, Email Marketing

1 - 3 years
Posted: 2017-05-05

Marketing & Communications
Other Marketing - Digital Marketing
Any graduate
Posted On
5th May 2017
Job Description
Job Title: Manager Analytics/Digital Business

Manager - Analytics is one of the key positions in the company and the incumbent would be required to cover all technical aspects of Digital Marketing like Online Advertising (Google SEM/ Facebook Ads/ Display/ etc), Search Engine Optimization, Email Marketing, etc.

GenY Medium is in the business of managing perceptions of brands online. Our team combines the three essential skills to excel at social media marketing:

1. Consumer understanding, 2. Content Marketing and 3. Technology expertise

Within a very short span of time, our young team has served a number of clients and helped create positive conversations around their brands. The good news is that we are growing and fast! Read more about the company at

Key Responsibilities

- Achieve higher ROI on Advertising Spend through data-driven Ads Optimization (Google SEM/ Facebook Advertising/ Display/ Affiliate/ etc)

- Stay up to date with new tools in the industry in all domains (advertising/SEO/ email marketing/ etc) &train the internal team to adopt the latest best practices

- Engage with clients in coordination with the Account Management team to explain the technical aspects

- Implement a data-driven & analytical approach for delivering business goals for clients

- Set up processes for reducing errors in the execution of ad campaigns & other processes

Knowledge/ Skill set Required

- Exceptional leadership & project management skills

- Excellent Communication Skills

- Analytical approach to Problem Solving

- Knowledge about Google SEM, Facebook Advertising, SEO, Email Marketing, Display Advertising, etc

- A constant drive towards learning new techniques & tools

Educational Qualifications: B. Tech 

Work Experience: 1 to 3 years of relevant work experience

About Company

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