Create, maintain, monitor and optimize SEM accounts to maximise direct bookings for hospitality clients.
Provide assistance to the Directors of Digital Marketing with various tasks as directed.
Review and report on the performance of the accounts including pay-per-click and CPM models on Google AdWords, Yahoo, Bing Ads, Display Networks, Meta advertising, and other search platforms.
Maintain and optimize keyword lists and bids within monthly account budgets, ensuring the highest impression share available, alongside the best ROAS.
Work alongside the client to maximise the performance of the account and share insights and advice related to key metrics, goals, and revenue.
Collaborate with colleagues and partners providing complementary services including SEO, graphics and landing page optimization. Direct and suggest improvements to creative copy and graphical ad templates.
Keep pace with search engine and PPC industry trends and developments and share best practices with our clients and publicly on our website and in our blog.
Passion for search and digital marketing.
Outstanding ability to think creatively, identify and solve problems.
Attention to detail and the ability to effectively manage priorities in a deadline-driven atmosphere.
Excellent written and oral communication.
Ability to learn new industries and business types quickly and apply this knowledge to digital marketing initiatives whilst achieving client goals.
Self-starter, able to work independently with high levels autonomy and responsibility.
Exceptional analytical, organizational, project management and time management skills.
1-2 years’ experience in Search Engine Marketing (SEM) and Paid Search (PPC) including AdWords, Yahoo, Bing. AdWords / Bing certification a plus.
Experience in travel or hospitality vertical is desirable, but not required.
Very strong oral, written and presentation skills, excellent analytical skills.
Able to work independently as well as be a team player.
Excellent time management and follow up skills.
High level of Google Analytics experience desirable, but not essential
Sense of humour!